People powering our Marketing

by handy giff-staffer tom on 12-March-2010 16:35 - last edited on 12-March-2010 22:49

We are people powered - we involve our members in our business and reward them for their efforts.  True to our word, we kicked off giffgaff’s Tool Hire when we launched in November.  As you know we don’t do mega advertising, so we can pass these savings onto to you.  Tool Hire’s aim was to spread the word about giffgaff and make us famous.

 

Tool hire is closed for the time being but we have had loads of people hire one of our twelve tools (like The Poo Handler, The Gimp and The Cuddle Monster), and post their videos on You Tube.  In return for taking part they received a V.I.G SIM (Very Important giffgaffer) which gave them free UK calls and texts for a whole year. We believe in the meaning of our name ‘mutuality’, you help us and we’ll help you. 

 

The results of Tool Hire can be seen here. Some made us laugh, others cry, and some were just, well, a little worrying.

 

The V.I.G SIM’s are great, but we're also offering 5 x £5,000 prizes and who doesn’t want five grand?  The prize categories are:

 

1) Highest number of views on YouTube  

2) Funniest, as voted by the giffgaff community 

3) Greatest number of votes from the giffgaff community 

4) Most tweeted on Twitter(#giffgaff5k) 

5) Best use of the tool, as voted by the giffgaff team

 

We'll be announcing the winners in April, so there is still plenty of time for the video makers and stars to promote their video to bag themselves £5k.

 

We expect the next couple of weeks to be busy, don't miss out on the action, follow us on Twitter and become a giffgaff fan on Facebook.

 

If you have taken part in Tool Hire and want to know more information on the prizes click here for full details. Plus if you want some tips and advice from the community about how to promote your video or giffgaff, head to the forum

 

Good luck,

 

Tom

 

P.S. just dropped my SIM into a Nokia 3210…retro classic.

Comments
by john edna(anon) on 12-March-2010 19:11

i have recieved 7 texts about this blog at 30 minute intervals. this is very annoying PLEASE MAKE IT STOP. SOMEONE!!!

by lish on 12-March-2010 20:05

erm can videos still be made and entered for this? i would like to get involved =D

 

-peace-

by handy giff-staffer tom on 12-March-2010 20:27

Hey, John - sorry about that, we seem to have some gremlins in the text machine who are duplicating the messages.  I have flagged it to the text people who are sorting the issue.

 

Lish, great you want to get involved.  Tool Hire is closed at the moment, but we will be needing people to help out in the future, so will keep checking the blog and forums for more info. 

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