Unlock a phone, Unlock a...

Unlock a phone, Unlock a...

by handy giff-staffer tom on ‎01-08-2011 13:06 - last edited on ‎29-10-2014 18:15 by handy giff-staffer zobia22

I posted a blog last week about how giffgaff wants to be a positive force for change.  One of our core values is that we should be doing things for the collective good. giffgaff has a positive environmental and social stance. While we’ve be doing some thing’s since launch, we could be doing more, my blog last week alluded to this however I didn’t mention how we were going to do this.


A while back, we were talking about how it's amazing to read so many comments in the Forum and Facebook from people feeling a sense of freedom once they escaped their restrictive mobile contracts and got on board with giffgaff. When someone mentioned that people locked into contracts were like battery hens stuck in their cages the idea of freeing caged hens seemed a nice thing to do. With a bit of post rationalising it made quite a bit of sense too:


We want to free more people from contracts and let people know that unlocking a phone isn’t illegal.  We want to do something disruptive, different and help out. We could also free battery hens that are in need of new homes, especially as the EU have banned caged battery hens by 2012, which means a lots of hens need re-homing.


This idea then evolved a bit more: Unlock a phone, Unlock a chicken - for each person that unlocks their phone and joins giffgaff through our Chicken campaign, a battery hen will be re-homed. It combines the message we want to portray with something we believe in.


I went to meet Wood Green, The Animals Charity to talk to them about the process of re-homing, which was an insightful experience.  Wood Green care for and re-home over 5,500 animals including the introduction of re-homing ex-battery chickens in 2008.  They take in chickens from Battery Farmers who no longer want or need them.  They work to rehabilitate the battery chickens, as most have had a bit of a rough time, bringing them back to being happy and healthy chickens.  I’ll post a separate blog on this later this week but through this campaign we have the opportunity to help 1000’s of chickens get re-homed. Wood Green run purely on denotations from the public (so they are on a shoestring, a lot like us) so it’s great that we can help out.  It’s also great to support a UK Animal charity.  And Battery chickens can go from this…..


This is a battery chicken, three days after being freed from a Battery Farm to Wood Green.

 Chicken batt 1.JPG


This is the amazing rehabilitation of a chicken, ready for re-homing a few weeks later!


Chicken 2.JPG


This is just the first of a number of exciting initiatives that have been designed to do ‘something for the common good’. I appreciate there will be loads of opinions about the types of charities that we/individuals could and should support – I’m sure you’ll be respectful of everyone’s varied opinions, and the hard work that Wood Green largely voluntary staff are trying to achieve.


Just in case people are wondering, no Blackberry’s or Data goodybags, were hurt in the forming of this campaign, this is a separate work stream and in no way has been delayed or effected by this idea.


Tonight I'm going to talk to a friend who takes in chickens once they are rehabilitated and need a new home, to find out more about this.  In the mean time it would be great to hear how many of you would support us with this campaign so please let us know your thoughts.


While this new initiative is about promoting giffgaff to an audience that hasn’t yet heard of us - our existing members can help too by supporting all the new people that come to our community – I’m sure you’ll make them feel at home.  




by samlowe on ‎01-08-2011 13:11

This is great. giffgaff making a difference to the world, not just our pockets. :smileyhappy:

So giffgaff will have pet fish and pet chickens now :smileyhappy:

Just one thing:

We want to free more people from contacts and let people know that unlocking a phone isn’t illegal.  We want to do something disruptive, different and help out. We could also free battery hens that are in need of new homes, especially as the EU have banned caged battery hens by 2012, which means a lots of hens need re-homing. 

You've put contacts instead of contracts

by theshadowman on ‎01-08-2011 13:12

lol - "no Blackberry’s or Data goodybags, where hurt in the forming of this campaign"

by kme on ‎01-08-2011 13:24

Great idea! But when does it start and how do people get involved?

I was going to link to this on facebook before I realised that there was no 'chicken campaign- unlock a phone/chicken' button?! 


As soon as it's live I'll be spreading the word!

Keep up the good work! :smileyhappy:

by neogeo on ‎01-08-2011 13:39

I'll post it on the River Cottage forums when there's a link.  It's the sort of thing Hugh would be interested in.

by weeman on ‎01-08-2011 13:41

Yeah great idea get them all nice and healthy for the dinner plate.



by jaycat ‎01-08-2011 13:44 - edited ‎01-08-2011 13:49

So is it going to be a free chicken with every sim activated?  There's going to be a lot of chickens needing homes.


I'm 100% in favour of this. (freeing the chickens, not necessarily giving them for sims activated).

by andreww on ‎01-08-2011 13:48

Eggsellent (sorry!)


I won't crack any more yolks now (sorry I mean jokes)


Seriously, well done giffgaff, fantastic concept. Love it :smileywink:

by severian on ‎02-08-2011 20:31

As a keeper of 3 ex-battery chickens (from the British Hen Welfare Trust) I totally support this.  I do think your photos are a little misleading as one of our chickens was 'oven ready' like the poor girl in the first photo and over 2 months later she still has big bald patches, it can take quite a while for all of the feathers to grow back.  They are great fun regardless of how bedraggled they look though and we get 2-3 eggs a day.  I can even sell the surplus eggs at work which helps towards their feed.


They love exploring our garden and I'm sure they have all forgotton about their battery-cage days already.



by emma_r on ‎04-08-2011 11:38

I LOVE this idea! Well Done Giffgaff! 

by eamamar on ‎04-08-2011 13:12

Great job GG!


My mum says she'll give a home to the freed chickens - unfortunately she lives in Brazil so a bit hard but if you want to send them there, let me know!

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