giffgaff labs – a great idea inspired (partly) by King Charles....

giffgaff labs – a great idea inspired (partly) by King Charles....

by handy giff-staffer gaffer on ‎03-09-2010 12:06 - last edited on ‎22-11-2012 16:24 by handy giff-staffer victoriatagg

A couple of months ago I was at a very nice pub close to our office in Beaconsfield, The Royal Standard of England, and a couple things struck me.

 

First off was just how long this giffgaff thing has been going on. Giffgaff is an old word that means to give a gift and get one in return – and it plays a big part in the history of The Royal Standard. The pub supposedly received its royal warrant as a thank you from King Charles for hiding him from the Roundheads (although its apparently more likely due to the blind eye the landlord turned when the King met up there for liaisons with various ladies).

 

The pub also  has a good selection of ales – some of which the landlord has as a “guest”  - they’re usually a bit experimental and always get a debate going amongst the regulars about whether  they should stay or go.

 

So in some ways The Royal Standard is like giffgaff – in fact that’s why we're introducing giffgaff labs next week – our version of a guest beer.

 

The idea is that we offer something new and different for our members to try out for a short period of time – if its wildly popular we’ll keep it going and if not we’ll move on to something else. Its also a great place for us try out some of the great ideas that our members submit in to our ideas board.

 

The first giffgaff lab is all about flexibility. The trouble with many so called “value bundles” is that you have to guess up-front how many minutes you need to buy. Buy too many and they’re wasted, buy too few and you have to pay higher rates when your bundle runs out.  So they can end up not being very good value at all.

 

But with our first giffgaff lab you can get 75% of our standard call and text rates for a whole month just by paying £5 – that’s just 2p for calls and 1p for texts. There’s no limit on how many discounted calls and texts you can use – and as long as you use more than about 3 minutes of calls or 6 texts a day you’ll be better off vs our standard rates.

 

So regardless of whether you’re a giffgaffer or not why not tell us what you think in our community forum and vote in poll that will be going live next week.

 

Cheers!

 

Mike Fairman

 

gaffer@giffgaff

 

P.S. If you want to hear more about how giffgaff is run, and how we’re making waves by pioneering ways of working with our members I’ll be talking about this at the ad:tech conference on 22nd Sept. 

Comments
by reddwarf on ‎06-09-2010 12:03

Thanks for the very interesting story gaffer! I certainly didn't know that before! lol

by nutellajunkie on ‎06-09-2010 13:05

hmm guest goodiebags :smileyhappy: shouda called it that instead of Labs.

by pdb_esq on ‎06-09-2010 21:59

this is all brilliant news - and I especially like the metaphor of a royalist knocking shop. I shall do my level best to come up with jolly good lab worthy ideas.

 

... additionally - hate to be a pedant but I think you're missing an "f" from your "...you can get 75% of our standard call and text rates..." I could be wrong - but it seems to make more sense to me as "off"

by eyron on ‎06-09-2010 22:01

Misspelling: But with our first giffgaff lab you can get 75% of (off) our standard call and text rates for a whole month just by paying £5 – that’s just 2p for calls and 1p for texts. There’s no limit on how many discounted calls and texts you can use – and as long as you use more than about 3 minutes of calls or 6 texts a day you’ll be better off vs our standard rates.

by pdb_esq on ‎06-09-2010 22:40

Next week in pedantry corner we'll be looking at the proper use of the semi colon; comforting friend or silent killer?... join us then :smileyhappy:

by reddwarf on ‎07-09-2010 11:31

The Labs goodybag expires 31 October which is less than 2 months. It would mean that people like me who have already queued goodybags because of the summer sale cannot try it out as the current goodybags won't expire in time.

 

It's a shame that GG didn't anticipate this and therefore give people more time to try it out.

by Vi(anon) on ‎28-09-2010 14:34

Mike, 

 

It was great to see you talk at ad:tech last week. Can you share the ppt on slideshare?

by mikegibbs on ‎04-09-2013 09:51

good idea but correct me if im wrong gglabs is a goodybag and lasts a month, 3 on the other hand lasts untill you use it so with 3 if you put £10 on and 4 months down the road you still got £10 left, how much would it cost the 4 months with gg, your goodybags anyone of them lasts a month,if you use them or not,again 3 is there untill you use it

 

 

 

 

 

 

 

 

 

 

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