Well, since this is my first ever blog post, I might do well to start with a bit of an introduction. My name’s Mark and I joined giffgaff in July as the new Product Manager. As the job title suggests, my role is to manage the products and services which giffgaff sells from goodybags to nanoSIMs. On this occasion, we’re talking about the latter.
Just like all of you, we at giffgaff have been waiting with bated breath for Apples’ iPhone launch, hoping to hear about any new features and changes from the iPhone 4s. We’re excited to see that Apple has released the new model as a SIM free proposition as well as on contract.
One of the changes to the new iPhone is the introduction of an even smaller SIM card, the nanoSIM. We’ve been expecting this for a few weeks now and have been able to take steps towards supporting the nanoSIM, but since we do not have a direct relationship with Apple, we have been acting on assumptions and rumours like everyone else until yesterday.
We will be supporting the iPhone 5 as soon as we can, but before we go ahead and offer the nanoSIM, there are a number of technical changes that need to be made. To be able to get the giffgaff nanoSIM launched as soon as we can, we are looking at alternative distribution methods (a bit like we have done in the past with Microgaff). If all goes well, we hope to have the SIM cards ready for distribution in the coming months
To help everyone to stay up to date with our launch plans, we will be introducing a new ‘register your interest’ community page to giffgaff.com. So if you sign up we will send you an email as soon as we launch the nanoSIM so that you can be one of the first to get your hands on one. This will be coming soon.
That’s it for now. We’ll be sure to keep you all up to date as our launch plans start to formalise, but until then, thank-you for your patience and please be assured that will be supporting the nanoSIM as soon as possible.
Update from Mark 19.26 14th Sept
Thank-you to everyone for your comments. First of all, please know that we are hearing your feedback and doing all that we can to deliver the nano SIMs as soon as possible.
I wanted to share some additional information with you to provide some context as to why we are not offering nano SIMs from the launch day of the iPhone 5.
In order to deliver the nano SIMs, technical work needs to be carried out which will enable us to provision nano SIMs with giffgaff settings. Every few weeks, we have a technical release and we need to make priority calls on what needs to be included.
As a small, lean company, we need to get maximum benefit from these technical releases and since we couldn't be sure that there would be a SIM free iPhone5 market with nano SIM at the time that we finalised the requirements for the last technical release, we took a decision to prioritise other important technical initiatives whilst also getting as prepared as possible for the potential nano SIM launch following the iPhone5 announcement.
Now, following the announcement and having heard your feedback, we are working flat out to get the nano SIMs prioritised and launched as soon as possible.
I hope this update provides some more information on the reasons why we are not offering nano SIM from the iPhone 5 launch date, but also some reassurance that we're doing all we can to get them delivered asap.
Update from Mark 12.29 15th Sept
I can see there have been a number of requests for more definitive time scales for delivery of the nano SIM. I just wanted to say that I will be providing an update early next week on this.
In the meantime, thank-you for your patience.
Update from Mark 19.26 18th Sept
First of all I just want to thank everyone for their comments and feedback so far. I realise that we promised an update early this week but unfortunately we are still having internal conversations but I'll be in a position to update you all tomorrow.
Thanks for your patience,
Update from Mark 19.26 19th Sept
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