Amazing news to share today; giffgaff has been ranked overall third behind Innocent and Starbucks in the latest Social Brands 100, the annual benchmark of brands leading in social media. Claire mentioned the report in a blog earlier this year and we are really pleased to have been marked so highly.
The ranking is drawn up through a combination of tracking and analysis of social media interaction, independent research and an expert judging panel.
Even better is the fact that giffgaff scored the second highest of all 100 brands on its ‘data score’ – the measure of intensity of interactions between the brand and the community. Overall this shows how successfully a brand uses social media to create a vibrant community. To be one of the top rated brands in this sphere is truly sensational and a testament to you, our incredible community of members that make giffgaff what it is.
Sunshine and accolades, what more could you want on a Tuesday.
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