giffgaff sponsors the Big Bang Theory and Rude Tube

[#1]

As most giffgaffers know, we have been investing in online marketing activities, such as Banner Ads, Paid Search or Affiliate Marketing to help grow our business. The results so far have been very successful but we need to reach new audiences with our giffgaff brand.

While exploring the online channels of Channel 4 / E4, we were presented with a very exciting offer, which included the sponsorship of two of their most successful, programs both online and offline: The Big Bang Theory and Rude Tube. This opportunity with both online and program sponsorship will help us grow awareness of giffgaff amongst people we want to reach.

We are working on the first campaign adverts as we speak and we hope you are OK with us keeping the exact details as a surprise. To find out more, stay tuned with our Facebook channels and the Big Bang Theory’s new season 5 programming starting the 5^th of April.

[#2]

No actual way?! As if giffgaff are going to sponsor the The Big Bang Theory, great program!

[#3]

Nice one guys, Big Bang Theory is my favourite comedy series right now.  Good luck with the campaign!

[#4]

But I've already watched most of the Big Bag Theory season 5 (lowbrow crap) and I didn't see a single advert....

[#5]

how about instead of paying for big sponsorship deals you make the tariffs even cheaper and let the price do the talking? I thought that was the whole point of giffgaff, or did I miss something?

[#6]

Just seen  first  giffgaff RudeTube  add 

Very clever 

[#7]

Disappointed at the Rude Tube sponsorship.  Very classy. Not.

[#8]

When I saw the sponsoship ad I was very disappointed. Not with the ad, but with Giff Gaff.

What was special about GG is being weathered away...

Consider that so many people use PVRs to record programmes these day... they will just skip over the adverts/sponsor messages. Personally, the only programme I watch 'live' is the news. Everything else is 'timeshifted'. I caught the GG ad purely by accident, and it certainly wasn't enough to rouse my interest.

Advertising costs money - who ultimately pays? The customer. How long before call rates increase or the value of goody bags is eroded...?

[#9]

is this due to end soon?

do giffgaff have another contract?

[#10]

I have some concern over the sponsoring of TV programs. The idea may be good but at what cost? 

Sponsoring a program on TV is not CHEAP!

It has been known that companies which sponsor such programs eventually end up passing the cost to their clients by way of increasing the cost of their services. A good example is MORRISONS. Once they started sponsoring Britain Has Talent, their prices kept on going up and as a result, they lost a considerable number of customers.

What are the cost benefits of sponsoring the programs?

Are we not going to experience the same problem with Giffgaff? Sorry, thinking aloud!!!