giffgaff sponsors the Big Bang Theory and Rude Tube

giffgaff sponsors the Big Bang Theory and Rude Tube

by handy giff-staffer kimatgiffgaff on ‎29-03-2012 09:09 - last edited on ‎14-11-2012 12:22 by ayla_15

As most giffgaffers know, we have been investing in online marketing activities, such as Banner Ads, Paid Search or Affiliate Marketing to help grow our business. The results so far have been very successful but we need to reach new audiences with our giffgaff brand.


While exploring the online channels of Channel 4 / E4, we were presented with a very exciting offer, which included the sponsorship of two of their most successful, programs both online and offline: The Big Bang Theory and Rude Tube. This opportunity with both online and program sponsorship will help us grow awareness of giffgaff amongst people we want to reach.


We are working on the first campaign adverts as we speak and we hope you are OK with us keeping the exact details as a surprise. To find out more, stay tuned with our Facebook channels and the Big Bang Theory’s new season 5 programming starting the 5th of April.

by eddnoon on ‎29-03-2012 09:58

No actual way?! As if giffgaff are going to sponsor the The Big Bang Theory, great program!



by zerodudex333 on ‎29-03-2012 10:15

Awesome :smileyvery-happy:


Is this new big bang theory it's going to be sponsoring?


cause if so I know so many people who watch it :smileyhappy:


good luck with the campaign guys :smileyvery-happy:

by ragingsilver on ‎29-03-2012 11:27

Nice one guys, Big Bang Theory is my favourite comedy series right now.  Good luck with the campaign!

by turkeyphant on ‎29-03-2012 11:28
But I've already watched most of the Big Bag Theory season 5 (lowbrow crap) and I didn't see a single advert....
by kytarx on ‎29-03-2012 12:05

how about instead of paying for big sponsorship deals you make the tariffs even cheaper and let the price do the talking? I thought that was the whole point of giffgaff, or did I miss something?

by handy giff-staffer kimatgiffgaff ‎29-03-2012 12:14 - edited ‎29-03-2012 12:33

Thanks for the great feedback guys. 

@turkeyphant, we are sponsoring the Big Bang Theory E4 spaces from April 5th including the season 5 premier from chapter 13 onwards. You won't see our adverts on season 5 nor any of the ones before until then.

by khairul on ‎29-03-2012 12:18
Oh my god. I'm speechless.
by viv3 on ‎28-04-2012 22:56

Just seen  first  giffgaff RudeTube  add :smileyhappy:


Very clever :smileyhappy:

by ado16 on ‎14-05-2012 12:51

Disappointed at the Rude Tube sponsorship.  Very classy. Not.

by headcell on ‎17-06-2012 10:12

When I saw the sponsoship ad I was very disappointed. Not with the ad, but with Giff Gaff.


What was special about GG is being weathered away...


Consider that so many people use PVRs to record programmes these day... they will just skip over the adverts/sponsor messages. Personally, the only programme I watch 'live' is the news. Everything else is 'timeshifted'. I caught the GG ad purely by accident, and it certainly wasn't enough to rouse my interest.


Advertising costs money - who ultimately pays? The customer. How long before call rates increase or the value of goody bags is eroded...?

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