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Mobile Internet and Growth

Status: Idea Vault
by dangaff on ‎07-07-2011 15:46

I'd guess that the end of free data will hurt growth - something to keep an eye on over the next 3 months.  If so, then why not have first 6 months free - like originally used to be offered once upon a time.  That is long enough to be attractive and get people giffgaffed and long enough to get them to stay on.  It's good marketing - and pretty low cost.

by giffgaff_1 on ‎07-07-2011 15:51
6 months would be to long as it costs giffgaff to supply it. I think maybe 3 months would be good and would keep in line with the policy of the free gg to gg calls and texts
by dangaff on ‎07-07-2011 16:11

3 months wouldn't have persuaded me - 6 months was long enough to switch mobile providers.  It costs giffgaff someting - but that should be weighed against cost of winning new customers - and might be best assessed by seeing to what extent growth has tapered off with ending of free data - i.e. how much growth is lost and might be regained with a period of free data for newbies.

by as7861 on ‎26-09-2011 19:21

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