This may not be a big deal but I find that most pages on the giffgaff website follow a clean graphical look apart from the community page. I have done a mock up of a possible solution.
Sounds really really cool but I guess the ppint mae by giffgaff makes sense. Though i have to say, I don't think newbies would be confused for long by it, they'd soon get used to it surely?
Personally, I prefer this design to the current community page. I don't think it looks confusing at all...
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