Submit: Great giffgaff Ideas

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brradley

Opt-in to recieve text adverts, to earn points/credit!

Status: Not For Us
by brradley on ‎12-07-2010 17:19

It would be great if advertisers could partner with giffgaff to send opted-in customers, txt adverts, as a form of another way of making money.

 

Some of this money could be then converted into points for payback, or credited as credit automatically!

 

Please press the UP/Kudos button if you like the idea! :smileyhappy:

Status: Not For Us
giffgaff is all about keeping it simple. Adding services like this cost a lot of money to implement and maintain (extra staff, support, sales teams, database changes etc). With experience with simliar concepts (Claire used to work for Blyk) - it doesn't fit with the giffgaff model right now
Comments
by counsellor danielclo1il on ‎12-07-2010 17:23

this has already been tried on Blyk....

 

and failed :smileytongue:

by marvel andy0 marvel ‎12-07-2010 21:24 - edited ‎12-07-2010 21:25

not many people would opt in, even some that said they did would avoid reading the ads, the network would not be able to produce reliable audience figures to attract advertisers, costs could easily outweigh revenue, all with predictable results ...

 

 

by craig1970 on ‎13-07-2010 00:39

Bad Idea 

by anthonydclark on ‎13-07-2010 02:55
I THINK ITS GOOD IF CONTROLLED. if customers opt in they would get free texts for instance totally which is funded by the marketing texts. Mcdonalds for instance could be a sponsor and direct there services to customer who opt in knowing they are getting a direct advert to customer. they could flog sims in there stores too. this would be opt in option. blyt actually still operates in netherlands and reason they closed uk side was due to operational reasons. in practice if good sponsors are on board there should not be am issue over cost as sponsor pays. even if its for free texts. texts costs networks fractions of a penny to send.
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