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'Our Offer' Redesign

Status: Implemented
by joshaw ‎15-04-2012 15:49 - edited ‎15-04-2012 15:54

The Our Offer page is the starting point for new customers to find out about giffgaff's (lets face it) amazing prices and deals. The fact of the matter is, people probably visit the Our Offer page several times before clicking that 'order a sim' button (there are plenty of them). I also visit this page every so often to check about things im unsure about.


The Problem:

The current Our Offer page (the first tab on the giffgaff site) is literally the most unpleasant page on the entire site in terms of design and appeal, whilst at the same time being the most important page on the entire site. Basically It needs changing and it's important it gets changed soon.


The Soloution:

Iv created a graphic based concept to replace the current Our offer page. See below for the image.


Click here to see a full size version


giffgaff our offerm.png


The changes:

  • A new fresh and eye appealing design. The new looks has better quality graphics with a wider range of colours, clear columns and a spatial and strategic layout.
  • A strategic layout puts important and best selling products and features first by ranking them on a top-to-bottom basis and through the visual space used by those products and features on the page.
  • Has everything the current Our offer page has, and more. The addition of 'giffgaff to giffgaff' area aswell as more network comparisons and a direct 'ask the community' link.
  • More buttons, more info. This page is the gateway to other pages on specific products and several links on this page aim to do that. 
  • A better focus on 'you'. Texts and language used implies a better focus on members, or in other words 'you'.


The Logic:

  • More views and a better understanding. The page is eye appealing and people will not only need to visit the page, they will also want to visit the page. More views equal more members and a better education of giffgaff's prices, tariff's and offers.
  • Easier links. The buttons stand out and give better and more visible links to important pages for people looking for that information. Its important potential new members visiting the site find it easy to navigate around information.
  • Better comparisons. Its important to convince people that giffgaff beats other big mobile networks on price (because it does).
  • Gives a better personal and visual impression of giffgaff to the viewers of the page. A better impression of giffgaff through this page may influence the persons choice to click that 'order a sim' button.
  • Anything is better than the current Our Offer page...


If you like the idea and feel the our offer page should be redesigned, please support this idea.



Status: Implemented
Hey! We've implemented some design features which were inspired by this amazing designs - to make them more in line with our current style guide. Thank you for contributing to the board - your amazing artwork is always appreciated ^_^
by yossi_harris on ‎20-04-2012 13:12

QUite like the new design... not sure what is so wrong with the current one but like the idea:smileyhappy:

by philj69 on ‎21-04-2012 17:02

why not also include a network coverage map so we as customers know exactly what sort of reception we will get rather than people taking up the offer and finding out the coverage may not be as good.  sort of transparency rather than hidind anything away from sight.. this might avoid some unsettled customers?


by aequalszero on ‎21-04-2012 22:36

Your layout is indeed very nice - I too think the Our Offer page could do with an overhaul.  There probably needs to be a link to see all the Goodybags, though.

by earth2jen on ‎22-04-2012 13:23

I like it, but what I would really love if GiffGaff made an app! Please Make an App! Where you can check you balance, top up and perhaps even talk to the community.:smileyhappy:

by muhammad258 on ‎23-04-2012 17:26

looks nice and it should be used

by maverick78 on ‎23-04-2012 22:01

I like the design, in some ways it's easier to read and includes new information that isn't currently there, but then you have removed some of the goodybag options and replaced them with others. I think it would be better to show all the options as people may look and not see an option suitable for themselves and think that you don't offer any other types of goodybags (even if you say click here for more options/details), you also don't have a single example of what a gigabag is, the new page just refers to the term but people may not automatically know what it is and hence may not think to look into whether you have data packages.....


Like I said, I like how it looks, but think a little more info will show what gg has to offer at a glimpse, without having to click on too many links to obtain further info.....

by jdh7 on ‎26-04-2012 13:05

I like the idea of the redisign. I'm new here, but I can see your improvments to the page. Thanks for trying to make giffgaff more atractive. 1 kudo to you.

by myrihdez on ‎26-04-2012 13:10

It looks great... maybe it could be even better. But the whole idea it's just great. I agree with someone about the hokey cookie goodybag... it's just the best deal for price and what you can get... even if you choose another... I give you my kudo :smileyhappy:

by victor1990 on ‎03-05-2012 11:23

Great redesign - I would perhaps make the 'more about goodybags' a bit clearer - possibly by putting it under the goodybags image rather than in the column on the right.


I think one of the major problems with the current 'our offer' section is that the goodybags and gigabags are split across 2 separate pages, and it's difficult to switch between the two.

by theworm on ‎04-05-2012 02:32

I like the current page, I like this page. In my oppinion you don't need the payg box at all Maybe just a line saying no contracts or Pay as you go somwhere as the other info is repeated underneath(call/text prices). I would like to see uk coverage link advertising its on O2 and feel the payback box is a little too large. lastly like others mentioned a  more comprehensive list of goddy and gigga bags. I like the black with white text that giffgaff uses I think it looks modern and fresh. The text/links also stand out better for me, not like the white with black that most basic/simple websites adopt.

Ps. I think vodafone now charges 35p a min not 25p


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