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Smaller SIM Packaging

Status: We’re Looking Into It
by jamesd2010 on ‎19-06-2011 12:57

As part of giffgaff’s ethos of being environmentally friendly, I feel that the idea to change how we look at our SIM packaging is required. My focus in this idea is the plastic SIM holder users receive to show the activation code, and then house the SIM.


What can be done?

It’s simple, this extra space is not needed at all, and we could shrink the plastic holder by half and still have sufficient space needed for the plastic holder to serve its purpose. Shrinking this would make things different; only one other network orange has done this, as you will see with the image below:


orange sim.png


What would this mean for giffgaff?

  • Half the amount of waste
  • Would make the company more sustainable, and a much greener business
  • Would expand on giffgaff’s ethos of being green, and efficient
  • Would reduce the weight of SIM packages
  • Enable giffgaff to ship more SIMs per envelope
  • Overall, the production costs would be far less than producing SIM cases double the size.

If we was to reduce the Size of the SIM package, it would indeed save giffgaff money, I also think that it adds a more unique approach on how things are looked at. Obviously giffgaff are extraordinary, they’re different, so to see this change would most certainly show the idea of this.


Size does matter – And using the smaller SIM cases would overall reduce costs. The only issue as it stands is the number of batches of the original size we have. This isn’t much of a problem, as they’ve already done the damage, giffgaff have paid for this, if the idea was to be implemented, we could see this happen when the old batches have all gone.


Looking at the scale of the issue, more than 2.9 billion SIM cards weighing 11,600 tonnes were shipped to mobile operators across the globe in 2008* – Giffgaff could change this. Orange have already started the process, and have received recognition for doing such thing.


I have gone and got an Orange reduced SIM holder, and taken a photo in comparison to giffgaff's below:



*Statistics taken from:


Kudo this idea if you like it, I think this change would be great, and save giffgaff more money.



Status: We’re Looking Into It
Hey James, this went back into the meeting last week and has now been sent to Naiha - we don't think we could do it for our main sims, but definitely for some of the packs we do, :smileyhappy: I'll keep you updated.
by jamesd2010 on ‎19-06-2011 14:19



If you love it, kudo it :smileywink:. And honestly I don't know, the confusion between the subject and SIM sizes has made people confused :smileyhappy:.

by gmanson on ‎19-06-2011 21:44

I think it sounds like a great idea. Maybe the card should use the template in which it can be a mini or micro sim, like in the image below. That way if micro becomes the standard people can use old phones with GiffGaff too.


by reecehaigh on ‎19-06-2011 21:51

Does their really need to be the bit of plastic housing the sim. All it is really being used for is a couple of digits...why dont these be printed onto a piece of paper. THis means just the sim and the bit of paper with the activation code on it are sent in the single piece of paper to customers.

by jamesd2010 ‎19-06-2011 21:54 - edited ‎19-06-2011 21:55



Unfortunately, it's all about being professional and showing the brand, if giffgaff was to just send SIMs without any sort of recognition, 1 it would look odd, and 2 it's about protecting the SIM, the housing is to protect the SIM. And like you said show the activation code. I do see what you're saying, and agree, but it's just a standard set in today's society. I think my idea of reducing what we don't need is sufficient to be greener, and save money.

by liamcee123 on ‎19-06-2011 22:11

Geat idea :smileyhappy: x

by jamesd2010 on ‎19-06-2011 22:18



Thanks, to support this idea you should kudo it :smileyhappy:.

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by revomutharock on ‎24-04-2012 02:43

I do hope they implement this idea soon and isn't being overlooked I mean if orange can cut there sims down by half surely giffgaff can as well?

by drlatheef on ‎08-05-2012 15:18
I wonder if the new hybrid micro sim/sim GG sim cards will implement the idea of cutting down the size of the sim card (not the card but the card surrounding it)?

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