I propose a much cheaper gigabag with substantially less data than the current ones or potentialy similarly priced gigabags that last for much longer. Possibly 3 or 6 months. The idea is for them to be a solution for independent machine to machine devices.
There is this thing being talked about called the 'internet of things', it's proper name is machine to machine, or M2M for short and it's an IP based system for connecting things to the internet or networks. Currently and over the next year there'll be a lot of these things being made, soime by large companies and some by people in garages. This is a video from a current Kickstarter campaign from spark.io, some other companies such as GPS chipset manufacturer ublox have products out now too
Things like the Raspberry Pi and Arduino have really taken off in a big way and enabled many people to engage in home made electronics, both hardware and software. M2M is the next logical progression of that and is guaranteed to be a big deal but currently mobile data plan wise there's nothing for customers that don't have a dedicated financial team to organise enterprise contracts. The big three networks already have wholesale enterprise M2M solutions for large scale companies (and lots of info on M2M)
That is the background in a nutshell.
To be the first UK no contract MVNO to offer something for independent and small scale M2M makers and users. There is literally nothing like this currently on the UK market.
Why so little data?
Internet connected M2M devices don't use much data and nor do they necesarrily need a constant connection. They send bytes of data (tiny, tiny, tiny, tiny amounts), it'll just be something like a line of code or a geolocation, quite literally just a few bytes of data. There's no need for a gigabag with 500mb because approximately 499.9999.........mb would be left unused each month. A far smaller gigabag or one that lasts a helluva lot longer would tempt a lot of people...I say a lot but that's relative.
Is it right for giffgaff and why not use PAYG
PAYG is good but has odd pricing and isn't really for that. A product line that is geared specifically towards M"M and the internet of things is both enabling, simple to understand and sends a great brand message that giffgaff are a forward thinking company concerned with morte than mere mobile phones. It says 'this is the future and we want to get in on the ground floor'. (apologies if that sounds hyperbolic, I feel dirty having just written that).
I am by no means an expert in M2M, what the data needs are or what specifically would make an enticing plan but flexible data costs starting RIDICULOUSLY LOW and with as little maintenance as possible sounds good to me.
Honestly? Not gonna be a big seller or make a whole lot of money but it won't lose money. The amount of people doing this on a scale that would need an cheap MVNO are are going to be extremely low buit are only going to grow.
Getting in super early and offering something before there is even a demand for it. Brand wise it's a huge differentiator and opens up giffgaff to hardcore technical enthusiasts. And you can have a page on the website about the internet of things and how giffgaff are an MVNO with ambitions to facilitate that.
This idea as suggested by @n4tz got me thinking that this whole offer and the way giffgaff have gone about it is all wrong!
To anyone that doesn't know the offer is for some members that have been selected will get 1000 payback points for each activation they get in the month of March instead of the normal 500 points we get.
Now I understand that there will be reasons why giffgaff have decided to use only certain members but I think this offer totally goes against what giffgaff stands for and is separating members as some are getting 100% more for the same thing which is unfair to any members not selected!
So a simple one really..... Please try and work fast and make this offer open to everybody and start it again for these members.
Surely it's a win win idea one for giffgaff as they'll get more new custom and two all members will be happy they've been given the same opportunity as the others to take advantage of this great offer!
Right thanks for reading my idea and I welcome your feedback and comments and don't forget if you want to support this idea and see it happen then click the orange kudos!
Apologies, but due to the fact that this offer is currently running, I haven't posted this in contribute (time constraints).
As many of you know, there is currently an offer whereby a friend activates a sim by the end of March means you get £10 instead of £5, but this isn't open to everyone.
What I'm proposing is, that anyone who has been selected to be included in this offer who wishes to opt out and donate it to others, can do so (assuming there is some facility)
You know what to do if you think this is a good idea....
Edit :thanks @maddy2k6 for the info, thought it was for every activation
..FOR £2 EXTRA ON £18 GOODBAG WE SHOULD BE ALLOWED TETHERING!
Its fairly basic, so im sure you will get the idea without me explaining it.
New packaging for sim cards as well as providing a means to advertise giffgaff sims & tariffs. This will provide some basic information for any new members as well as provide a means for members to advertise / recruit members to giffgaff (simply add a few tabs to the packaging to make it into a desktop display stand)
Hope you like it.
(example desktop display stand)
27/02/15 to include further updates (all prices subject to change message & giffgaff run on the o2 network)
28/02/15 to include E4 sponsorship logo & text as suggested.
03/03/15 to replace £18 offer goodybag with £20 goodybag (offer ends 1/4/15)
According to Boris, ping-pong was once named whiff-whaff and was first invented and played in England.
I suggest then that giffgaff could sponser the English ping-pong team, or run an ad campaign backing Whiff-Whaff.
Giffgaff for Whiff-Whaff!
A promotion where giffgaff give away free stuff to members! Like Orange Wednesdays but with phone stuff like paid apps, ebooks, music or something of that flavour.
Games like the Brilliant Vector (link) are pretty cheap as it is at 69p so if a deal can be worked out with the developer to offer it somehow, could be that giffgaff pay the developer full price or, say, 50%. 69p x 1,000 = £690, which is a pretty small investment but more success = more expense so there's that.
Other options are that there's free stuff out there so a curated selection works too. For instance Cory Doctorow publishes all of his books under a creative commons license so they're free and no matter how good they are they're not widely known Promote one of his books (like this one) and give a download link and give him a kickback because you're feeling nice. Most game developers would be happy to offer a discount because all of their downloads are managed through something like the Play Store so for them it's a week of guaranteed income from giffgaff for no work at all.
It's sort of like an Orange Wednesdays klind of deal, although giffgaff don't have much leverage to broker a deal with Cineworld they can do something with mobile developers, indie publishers and musicians
Dependent on content, some creative commons content would be free but it's good form to give the creator a bit of money. Apps could range from the hundreds to the thousands but it's not necessary to have a consistent price; you have a huge week with something like Pocket Casts then for the next month you cheap out with audiobooks and ebooks from Noisetrade . It could come out of the marketing budget unless they've already spent their years budget on TV adverts.
A giffgaff USP focused on mobile and giving value and perks to members. Could in time become a selling point in its own right. Nice spot on the homepage with This Weeks Free Thing!, having something free on your homepage is always good. Gives people an excuse to tweet about giffgaff if they can tweet about the free stuff you can get on it.
Could end up just being a money sink so wrth running a trial first. The more popular it is the more it could potentially cost and I don't have a plan on how this is going to generate any income in anything but the long term if it becomes established.
I think that people who are with giffgaff for extended periods, (e.g, 3+years) should start to see some discounts. For example, for each year you are with gg you will recieve 1% discount. I just think because you see people leaving in forums and it seems only the people that are helping are getting payback, when in fact some people are not technically gifted therefore have not got the capaabilities to help on the community, even though they value gg as much as the VIP's?
So for example, I'm on the £15 4G Goodybag which gives me 3GB of 4G data, which is really nice; the only problem with this is that i have 500 minutes and unlimited texts which I never use. In a month, I'll use at most 50 minutes and around 200 texts (I iMessage mostly) which means that quite a lot of that £15 is wasted. As you can probably guess, this Goodybags for me is only because of the large amount of fast internet it allows for.
Obviously it's okay for Giffgaff because they get more money, but it the sake of their customers, implementing something like this would be fantastic and perhaps being in a load of new customers.