Hi all,
When you’ve ordered SIM cards from giffgaff to share with friends, you may have received the new flyers that you can share with your friends. They’re great – But there’s one issue that could be affecting the business model: Presentation.
The issue:
When you receive the SIM pack, you’re asked to cut the flyer in half with scissors to share with your friends. And there’s your problem – Cutting. Unless you have a guillotine in the house hold, you’ll never be dead straight. As a result of this, it makes sharing the flyers with friends look a bit poor. Nothing says join giffgaff like a messy first impression, right? How would you feel if you wanted to join giffgaff and got this through the post?
The proposal:
The solution is actually very simple – Cut out the middle man, i.e. cutting the flyer yourself. This is where I propose giffgaff use a ‘tear and share’ system. For those of you that know about perforated cutting – It’s where a machine comes along and punches lines in the paper to make it tear-able. Like your notepad that allows you to pull pages out easily? I feel by using this same technique – It will give giffgaff the look and first impression they deserve.
Show me more:
Graze – (a business dedicated to delivering healthy snacks) use this method for grabbing new recruits and it works very well, see below:
As you can see they use small tear and share methods so I can share this with friends. This could easily be implemented with giffgaff’s flyers by adding a perforated line here:
The main advantages of this idea are the following:
- Much more professional first impression
- More efficient for members to spread the flyers
- Flyers can still be produced in bulk – Only one more stage is added to the printing process
- More customers – Due to the ‘tacky’ first impression being eliminated.
Thank you for reading this idea, your support and comments are greatly appreciated.
James.
