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MGM Flyers – Perforated ‘Tear & Share’.

Status: Under Consideration
by jamesd2010 on ‎26-02-2012 12:53

Hi all,

 

When you’ve ordered SIM cards from giffgaff to share with friends, you may have received the new flyers that you can share with your friends. They’re great – But there’s one issue that could be affecting the business model: Presentation.

 

The issue:


When you receive the SIM pack, you’re asked to cut the flyer in half with scissors to share with your friends. And there’s your problem – Cutting. Unless you have a guillotine in the house hold, you’ll never be dead straight. As a result of this, it makes sharing the flyers with friends look a bit poor. Nothing says join giffgaff like a messy first impression, right? How would you feel if you wanted to join giffgaff and got this through the post?

 

IMAG0173.jpg

 

 

The proposal:


The solution is actually very simple – Cut out the middle man, i.e. cutting the flyer yourself. This is where I propose giffgaff use a ‘tear and share’ system. For those of you that know about perforated cutting – It’s where a machine comes along and punches lines in the paper to make it tear-able. Like your notepad that allows you to pull pages out easily? I feel by using this same technique – It will give giffgaff the look and first impression they deserve.

 

Show me more:


Graze – (a business dedicated to delivering healthy snacks) use this method for grabbing new recruits and it works very well, see below:

 

IMAG0177.jpg

 

As you can see they use small tear and share methods so I can share this with friends. This could easily be implemented with giffgaff’s flyers by adding a perforated line here:

 

IMAG0180.jpg

 

 

The main advantages of this idea are the following:

 

  • Much more professional first impression
  • More efficient for members to spread the flyers
  • Flyers can still be produced in bulk –  Only one more stage is added to the printing process
  • More customers – Due to the ‘tacky’ first impression being eliminated.

Thank you for reading this idea, your support and comments are greatly appreciated.

 

James.

Status: Under Consideration
Hi! We're still excited to do this idea, but it's not quite in the routemaster at the moment - when it is, we'll update this idea to 'Coming Soon', have a nice day and thank you for contributing to the Ideas Board!
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