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MGM Flyers – Perforated ‘Tear & Share’.

Status: Under Consideration
by jamesd2010 on ‎26-02-2012 12:53

Hi all,


When you’ve ordered SIM cards from giffgaff to share with friends, you may have received the new flyers that you can share with your friends. They’re great – But there’s one issue that could be affecting the business model: Presentation.


The issue:

When you receive the SIM pack, you’re asked to cut the flyer in half with scissors to share with your friends. And there’s your problem – Cutting. Unless you have a guillotine in the house hold, you’ll never be dead straight. As a result of this, it makes sharing the flyers with friends look a bit poor. Nothing says join giffgaff like a messy first impression, right? How would you feel if you wanted to join giffgaff and got this through the post?





The proposal:

The solution is actually very simple – Cut out the middle man, i.e. cutting the flyer yourself. This is where I propose giffgaff use a ‘tear and share’ system. For those of you that know about perforated cutting – It’s where a machine comes along and punches lines in the paper to make it tear-able. Like your notepad that allows you to pull pages out easily? I feel by using this same technique – It will give giffgaff the look and first impression they deserve.


Show me more:

Graze – (a business dedicated to delivering healthy snacks) use this method for grabbing new recruits and it works very well, see below:




As you can see they use small tear and share methods so I can share this with friends. This could easily be implemented with giffgaff’s flyers by adding a perforated line here:





The main advantages of this idea are the following:


  • Much more professional first impression
  • More efficient for members to spread the flyers
  • Flyers can still be produced in bulk –  Only one more stage is added to the printing process
  • More customers – Due to the ‘tacky’ first impression being eliminated.

Thank you for reading this idea, your support and comments are greatly appreciated.



Status: Under Consideration
Hi! We're still excited to do this idea, but it's not quite in the routemaster at the moment - when it is, we'll update this idea to 'Coming Soon', have a nice day and thank you for contributing to the Ideas Board!
by macphee70 on ‎26-02-2012 13:41

Why do we need the top half of the flyer at all.? I'd prefer if it came without it, that way I wouldnt need to cut it.  Personally I prefered the little paper wallets that the sim cards used to come in.

by jamesd2010 on ‎26-02-2012 13:43



We don't need it, but newbies do - Two different types of packaging would be more expensive than just sending the same to everyone I'm afraid.

by wman2 on ‎26-02-2012 14:16

Nice idea yet again James :smileyvery-happy: By the way I've signed up for graze using one of your codes if that's OK :smileytongue:

by shabbako1 on ‎26-02-2012 14:33

Its a good idea and you points make sence just wonder how much it would cost to set this up ?

by a71 on ‎26-02-2012 14:54

I don't think we need the part where they ask to rip off. Waste of papers

by rochessel on ‎26-02-2012 14:57
Also already stated in this thread new ones would like the other part
by jamesd2010 on ‎27-02-2012 19:18

Thank you for all the support so far everyone! :smileyhappy:

by turkeyphant on ‎27-02-2012 20:33
I always use a guillotine or just scissors.
by aaronjlaw on ‎27-02-2012 20:41

A very good idea but may cost a bit too much to implement right now?

by icklesimba on ‎28-02-2012 00:11

Looks good to me...


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