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joshaw

'Our Offer' Redesign

Status: Implemented
by joshaw ‎15-04-2012 15:49 - edited ‎15-04-2012 15:54

The Our Offer page is the starting point for new customers to find out about giffgaff's (lets face it) amazing prices and deals. The fact of the matter is, people probably visit the Our Offer page several times before clicking that 'order a sim' button (there are plenty of them). I also visit this page every so often to check about things im unsure about.

 

The Problem:

The current Our Offer page (the first tab on the giffgaff site) is literally the most unpleasant page on the entire site in terms of design and appeal, whilst at the same time being the most important page on the entire site. Basically It needs changing and it's important it gets changed soon.

 

The Soloution:

Iv created a graphic based concept to replace the current Our offer page. See below for the image.

 

Click here to see a full size version

 

giffgaff our offerm.png

 

The changes:

  • A new fresh and eye appealing design. The new looks has better quality graphics with a wider range of colours, clear columns and a spatial and strategic layout.
  • A strategic layout puts important and best selling products and features first by ranking them on a top-to-bottom basis and through the visual space used by those products and features on the page.
  • Has everything the current Our offer page has, and more. The addition of 'giffgaff to giffgaff' area aswell as more network comparisons and a direct 'ask the community' link.
  • More buttons, more info. This page is the gateway to other pages on specific products and several links on this page aim to do that. 
  • A better focus on 'you'. Texts and language used implies a better focus on members, or in other words 'you'.

 

The Logic:

  • More views and a better understanding. The page is eye appealing and people will not only need to visit the page, they will also want to visit the page. More views equal more members and a better education of giffgaff's prices, tariff's and offers.
  • Easier links. The buttons stand out and give better and more visible links to important pages for people looking for that information. Its important potential new members visiting the site find it easy to navigate around information.
  • Better comparisons. Its important to convince people that giffgaff beats other big mobile networks on price (because it does).
  • Gives a better personal and visual impression of giffgaff to the viewers of the page. A better impression of giffgaff through this page may influence the persons choice to click that 'order a sim' button.
  • Anything is better than the current Our Offer page...

 

If you like the idea and feel the our offer page should be redesigned, please support this idea.

Thanks,

Josh

Status: Implemented
Hey! We've implemented some design features which were inspired by this amazing designs - to make them more in line with our current style guide. Thank you for contributing to the board - your amazing artwork is always appreciated ^_^
Comments
by matt3 on ‎16-04-2012 19:46

I would put PAYG in as 'Pay as you go' not everyone knows what PAYG is yet.

 

Otherwise the design looks really good :smileyhappy:

by iamdamien on ‎17-04-2012 14:39

Like your redesign concept. But surely the "tabs" at th top are in need of a change too?, to fit the design you have put forward. White page, black text would look awesome. Rather than black background/white text combo. Would look cleaner and more inviting.

by silverstreak_2006 on ‎17-04-2012 17:37

Much better

by wman2 on ‎17-04-2012 18:35

Nice idea Josh, you should have designed the whole site :smileytongue: Get into Lithium's design dept as well, they need serious help :smileyvery-happy:

by tim1974 on ‎17-04-2012 18:58

looks better than the last suggested one

by joshaw on ‎17-04-2012 19:03

@wman2

LOL! so true :smileyvery-happy:

 

@All the other amazing people

Thank's for all the kudos, suggestions and support :smileyhappy:

by dazg123 on ‎17-04-2012 21:53

once again you show your awesome design skills, well done joshaw

by aoon_m on ‎17-04-2012 22:59

i love this, kudo good work!

by anthony_c ‎18-04-2012 15:51 - edited ‎18-04-2012 15:52
Status changed to: Under Consideration

Hi all,

 

We like it a lot and although it doesn't fit 100% with our brand styleguide, we will be using some elements of it for our next 'Our offer' redesign. 

 

Thanks,

 

Anthony C

by joshaw on ‎18-04-2012 21:09

@anthony_c

Cheers for the update. Im glad you like it and I cant wait to see how my design has inspired you guys when you redesign the page :smileyhappy:

 

Cheers,

Josh

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