WE KNOW THEY ARE ATTEMPTING AND COPYING US, LET THEM!
Giffgaff is totally different in the way it words, the ethics, the cost, how profits are made, the support, the community, the, the the.
This is not cheap international calling card/SIM, END OF!
I have spoken to their "team" a while ago, and they are nothin short of rude. Just like most other virtual, i wish them the best of luck, but Giffgaff have cracked it. Its all about the social networking!