You have to kind of remember that giffgaff also have O2 on there back to help them out if they need them with cash etc etc as i was reading a thread about O2 and if Giffgaff folds. CLearly states on the link below that O2 is in to help if GG does need help and funding. SO i shouldnt worry about the funding or income. I think of things this way. Whatever GG is earning it is there business and not ours. But hey i have said my peace. and also included information about there funding etc etc. 🙂
“The business plan is for five years, and funding is in place from O2 for the life of that plan... as long as we hit our targets as we go along!”
Here is the link about the funding and O2 Funding them.
Hey i might be wrong and dont push in if i am wrong. Just presuming and reading other Threds/Posts
And also i may add most companys extend there tarrifs etc etc so they maybe get more customers or please them.
There is also that GG hasnt been doing a lot of advertising from my view. I only heard about it from hotmail i think. Or a website called tagged.
Also word of mouth is a good part of advertising that GG doesnt have to pay for but helps by extending or putting more offers on