Following the pricing survey we ran during w/c 1st June we wanted to share with you what we’ve discovered. Firstly a huge thank you to the 4633 members who took the time (6mins to be exact) to complete the survey. Before looking to make any changes we always value your feedback and opinions.
There were 4 main topics in the survey which explored your thoughts on speeds, 4G, unlimited data and minutes. Here’s a summary of what you said:
4G at no extra cost has emerged as something with strong appeal with 57% agreeing which rises to 62% amongst members who already have a 4G phone. Interestingly 62% of members who completed the survey have a 4G device or plan to get one soon so it’s becoming increasingly more important.
Not unsurprisingly there is a general consensus that speeds matter with 65% saying fast speeds are really important.
The concept of unlimited data remains very attractive with 72% of members saying they would like it but only if the price was right. At the same time 62% of members say they worry about running out of data. This supports what we know about member usage which tells us that the vast majority don’t need unlimited data but members like the comfort factor it gives them.
Minutes are becoming less important to you in general with 75% saying they have enough. The appeal of unlimited minutes is also low at 28% but this increases to 43% for people who think the higher price points are a fair price to pay.
Thank you again for your feedback. Our aim is to create a range of goodybags that offer great value in the areas that are most important to you. We’ve heard what you have to say and see there is a need to review our goodybags to meet members’ ever changing needs. We will update soon.
In addition, we have also picked at random the 5 lucky winners of £50 Amazon vouchers. We’ll be contacting you directly if it’s you.