Still leaves them free to use 070 personal numbers at 50p+ a minute.
There is no reason for banks and insurance companies to begin using personal numbers starting 070.
The regulations require usage of
- geographic numbers starting 01 or 02
- non-geographic numbers starting 03, charged at geographic rate, or
- non-geographic numbers starting 080, these are free calls from landline and mobiles.
Additionally, businesses that you would normally expect to contact via a mobile phone can continue to advertise standard mobile numbers. These calls are inclusive from mobiles and starting to become inclusive from landlines.