Each and every one of us is a giffgaff member. Here in the giffgaff office, we have never used the term "customer". In fact, we have a bike horn in every meeting room in case the word is accidentally spoken.
If you've ever filled out the giffgaff daily survey, you'll find a question in there asking the following:
Thinking about your own relationship with giffgaff, to what extent do you consider yourself to be a customer or a member?
1 (Customer) 2 3 4 5 6 7 (Member)
Recently, when I asked the same question in a survey I sent to a group of members who visited the runbyyou site, 57% said they felt like a member. But the bigger question here is; Why do you feel like a member or a customer?
To help me solve this mystery, thinking about where you sit on the above scale, can you write a paragraph giving the reasons why you chose that number and why you feel like a member or a customer. And lastly, what does it mean to you being a member.
(P.S. I've copied this thread in Contribute and in General Discussion to get a variety of different responses. Feel free to reply to any thread.)