Here’s a little something the comms team has been working on to improve the service to our members.
Alongside all the work we’ve been doing for GDPR (General Data Protection Regulation) we’ve been thinking about how and when we contact our members and the information you all really need to know to get the best from your plans.
New Welcome Journey
We believe it is important to welcome all new members to giffgaff effectively. As such, in the first 35 days of a members life with us we send an email welcome journey. We’ve recently been revamping this journey to help members get up and running better. In this process we’ve also considered how changes brought through with GDPR impact on this journey when considered with our new marketing consent preferences.
As giffgaff is online only and a little bit different to most other networks, we know some members can struggle getting to grips with how things work within the first 30 days or so. We think it is important to ensure all members receive this support regardless of their marketing consent.
We therefore have developed a service version of our welcome journey. This will be sent to members who choose to opt out of marketing. This ensures no one is left stranded while still respecting the marketing consent every member gives us when they join. This contains only essential information to help get a member set up such as updates on a member’s usage, tips and directions on where to get help, especially if we can see a member is struggling to be able to use their device.
Additionally, we currently send a monthly usage statement and recommended plan to our members when they are opted in to marketing, both for new joining members and members that have been with us for a long time.
This message is sent to our members as a summary of what they have used from their goodybag, includes a member’s recommended plan and also some other promotional material we think might be of interest to our members. A member that has chosen to opt out of marketing is currently excluded from this and will receive nothing. We believe that as a result of this they are being underserved and we want to fix that.
We know that when people are kept informed about how much they use they are happier and feel more in control. We wanted to make a new version of this so that everyone can receive this important information without necessarily having to receive marketing messages at the same time.
As a result we’ve created a new stripped back usage statement for opted out members to inform them of their usage only. This will apply within the welcome journey and in life members. Recommended plans, while not in the opted out usage statement are still available to all members opted in or out on the dashboard: https://giffgaff.com/profile/usage-statement
We’re looking to launch these new emails soon but wanted to let you all know in advance so it doesn’t come as a surprise, so if you see anyone asking about these emails in the forums you can let them know.