@freedmaniac I think that you're right. I used to be a giffgaff forum addict, but then some of the more active and thought provoking members left, and the forums have gradually changed
There was a time up to around two years ago when there were so many good posts and threads that it was difficult to keep up with them all on a daily basis.
Then things started to slowly roll downhill.
My favourite section has always been Contribute, but these days you can leave it a week between visits and still be able to read/contribute to the latest threads.
Focusing solely on Contribute, maybe everyone has run out of good ideas?
Back in the day, giffgaff led whilst the other networks played catch up.
These days, it's months if not years before giffgaff decide to implement something that most other networks put in place ages ago.
Maybe it's because giffgaff isn't the dynamic "challenger" that it once was..?
As for help and support, payback 2.0 ended my time in there. I decided that it wasn't worth the effort because of the army of copy and paste members that reside there.
I can't remember the last time I looked at help and support. I guess that some other members have chosen to take a similar stance, which only leaves some veterans and newer members, therefore reducing the overall "activity" in that forum.