Good evening everyone and happy Friday!
We've been having a look at how our SIMs get delivered to brand new members and recently got some insight that sometimes, SIMs never make their arrival to their beloved owner - sad stuff ☹
We've got a few assumptions as to why that happens, one of which is around the design of the SIM packaging looking a little bit like junk mail.
We've had some really brilliant member ideas about this over on giffgaff Labs, as well here on Contribute but we wanted to resurface the discussion to you all, and find out how you feel about the designs and whether there's room for improvmenet.
Here's how our SIM packaging for new giffgaffers looks today:
And here's a sneaky preview of some of the new packaging that's to come (fingers crossed, if all goes well!)
A couple of questions:
What do you folks think of the two designs?
Does any particular design catch your eye?
Which one do you prefer?
Are there any areas we could improve, particularly when it comes to size and our SIMs being mistaken for junk mail?
Looking forward to hearing your thoughts everyone 🙂
Prescilla and the giffgaff SIM packaging design team