Today’s ‘Giving Tuesday’ a day celebrated globally aimed at making a world of difference, fund raising for charities on a single day (last year it even broke a world record #impressive).
When we met with the kind folks at Adoption UK, following our Halloween campaign, and asked them if there was anything we could help them with, they asked for our support with Giving Tuesday.
So we set to work formulating a plan with them. One thing that humbled us during this journey from Halloween to now, was just how powerful the stories are from people within the adoption community, and how inspiring their work is.
From providing helplines, supporting families with training, to lobbying Government, their work really makes a difference to adoptive families.
Our social team will be working all day to drive awareness and hopefully donations today, using #GivingTuesday. They've created content to go live today featuring members of the adoption community, as part of the the Small’s a Community series on Instagram (links below) as well as creating a video to showcase Adoption UK's work and drive donations at the end. Here's the YouTube and Facebook links:
There are also Instagram stories and posts, plus we're Tweeting all day.
The last month has been incredibly humbling, but we hope that from our mistake we have been able to learn, and hopefully make a difference.