Hi there,
Happy New Year everyone!
The year has barely started and we already have something new to share with you.
We thought it would be a great way to start 2019 with a reminder of how your 2018 looked like at giffgaff. With this in mind, we have created an email that summarises your usage during last year and what makes it unique. We’ve gathered some fun facts such as your data usage, the number of minutes or number of texts you have sent, all wrapped up in a lovely way.
If you’ve been with giffgaff for at least 3 months, used your SIM throughout 2018, and chosen to get marketing emails from us, you should see it pop up in your inbox before the end of next week.
We hope you like it and have fun learning a bit more about your year at giffgaff.
Thanks!
Susana
#mygiffgaff
Got your email and what to know how it was worked out (or just want a sneak peek?) Have a look, but beware of spoilers:
Note: You’ll only see these blocks if they’re relevant to you, so you might not see all of them in your email.
Data
If you’ve used more than 1GB, we calculate how many episodes of The Voice that equates to. If you’ve got under that, you get the Baby Shark box, unless you've used under 6MB, in which case you won't see this bit.
On average, an episode of The Voice UK lasts for 60 minutes, including breaks. An episode on ITV Player is 700MB, so we look at how much data you’ve used and divide it by 700 - that’s how many hours of The Voice you’ve watched.
Baby Shark is 3 MB roughly - we do a similar calculation here to see how many times you could watch it if you get this one.
World traveller
10% of members travelled abroad in 2018. If you’re one of them, you’ll get this block in your email.
Minutes
Happy Birthday is (believe it or not) only 20 seconds long. We look at how many minutes you used in the year and multiply it by 3 to get how many times you could sing Happy Birthday in that time.
Texting
If you have sent over 1000 text messages, then we’ll tell you about how that relates to Hamlet. If you’ve sent less, you get the New Zealand national anthem block.
Hamlet would fit into 1,143 text messages. We look at how many times that would fit into the amount of texts you sent to say if it was almost enough, enough, or more than enough. If you hit it right on the head, let us know 🙂
The NZ national anthem is 346 characters, and a text is 160, so the anthem would fit into 2.2 text messages. We just take your total text message amount, divide it by 2.2, and round down to the nearest whole number.
Everyone who gets the email gets the three static blocks at the end:
Community Kudos
On Jan 3rd 2019, we looked at Lithium’s figures for how many Kudos had been given in 2018 on the Help and Support forum - 122,216. This is because we wanted to show people’s appreciation for member-given Help.
Extra 1GB
On 3rd Jan 2019, we looked at all the goodybags that had been bought that were eligible for the extra 1GB since its introduction on 29th March 2018 - the total was 15,028,619.
We looked at the download size of Lord of the Rings on iTunes in Standard Definition, which totalled to 8.95GB. 15,028,619 divided by 8.5 is just over 1,679,175.
Charity Payback
Members chose to donate £19,576 Payback to Macmillan Cancer Support and Children with Cancer UK in June 2018, which we doubled to £39,152. In December 2018, members donated 21,319.00 each to Guide Dogs and Alzheimer’s Society, which we doubled to 42,638. Overall, the total donation in 2018 through Payback was £81,790.00.
