My Content is a 'Payforit' scam operated by a company called Nexgen and using shortcode 64055. No details of this service are shown on the PSA number checker, but the level 1 provider for this number is mGage Ltd.
These companies use vulnerabilities of the 'Payforit' system to obtain consumers numbers and sign them up to bogus subscriptions. Simply closing an innocent looking popup can pass your number to these scammers.
GiffGaff appear to have a policy of not helping members affected by these scams, so you will have to take action yourself to stop the charges and obtain a refund. So far, they have refused to provide a "charge to bill" bar which other networks allow you to use to protect yourself from these scams,
Sending a STOP ALL text to 64055 should stop further charges.
There are no details of this service on the PSA website. In recent months a number of such services have appeared, apparently in breach of the rules. A company called mGage is responsible for the 64055 shortcode. You can then call them on the number given on the PSA website 0207 633 5073 or their head office on 020 7633 5000 to obtain contact details for Nexgen Ltd and to insist on a FULL refund. mGage also give provide an email address of customercare<at>mgage.com.
mGage purport to be reputable company. They have a website and a presence on Twitter which could be used if they fail to respond to your enquiries.
'Payforit' subscriptions are not strictly premium texts, although they are shown as such on your GiffGaff usage statement. 'Payforit' charges are applied directly to your account by a 'third party' which has acquired your phone number. GiffGaff make no check that you have consented to these charges, and refuse to allow you to bar them.
You need to be aware that GiffGaff leak your phone number to third parties when you access the internet using mobile data, and this is probably how your number was acquired in order to make these charges. The system which does this is called 'Payforit'.
Comprehensive and independent information and advice on dealing with these scams is on the payforitsucks website. This website won't blame you for being scammed and provides constructive advice about forcing the scammers to refund. Specialist and legal support is also available through the site if you encounter difficulties. Google "payforitsucks" or follow the link to the faq in my signature. The website contains detailed advice on the steps you need to take to stop further charges, obtain a refund and protect yourself from these scams in the future.
I hope you manage to resolve this matter. These scams are a disgrace to the mobile communications industry and GiffGaff should be doing more to assist affected members and to protect members from these scams.