I agree with the majority of respondents in this thread. The Six Monthly
PayBack cycle works well enough for many of us, and it keeps GGs accounting overheads from the PayBack scheme (Which is a valuable customer perk, and doubtless costs a lot to provide) down nicely as well. 🙂
Another way of looking at the situation is comparing it with Tescos' ClubCard
scheme, which "Pays out" (Vouchers) every two months or annually, depending on whether or not the holder uses the Christmas Savings
- Bi-monthly vouchers work out well for frequent shoppers who buy lots of groceries regularly, and for whom the voucher rewards are large enough to grant a sufficient saving on regular shops. These customers wouldn't want to only get their vouchers twice a year, of course.
- Annual vouchers work out well for customers like myself who spend small amounts on their groceries (I usually stick to Tesco, but not through wilful customer loyalty. I also use other supermarkets according to availability and what it is I need) and who like to "Bank" the vouchers for a little extra at Christmas. Mine normally get spent on Christmas supplies (Greeting cards and wrapping paper) and any leftovers tend to go on sweets discounted after Boxing Day. 😀 😉
Overall: I can see why some people might want more frequent Payback payouts...But when considering the extra costs this'd raise for GG and how it'd dilute the PayBack scheme, I'd have to say a No Thankyou
on this one. Nice to see the idea, though! 🙂 +++ ThunderDragon +++