@goofygirlbut at the end of the article you'll find....
A spokesman for the RNLI said: ''The story about parents sending the RNLI a bill for a £7 lilo is in fact an anecdote from an incident which happened back in the 1980s – it is not a recent incident.
''The anecdote was recounted in passing at an event in the south west at the weekend and has since been incorrectly reported as a recent occurrence.
''Additionally, rescue helicopters are provided by the coastguard. The RNLI provides a lifeboat search and rescue service from 238 lifeboat stations around the UK and Ireland and lifeguards on over 240 beaches, but does not cover helicopter provision.''
So, shall we call it...fake news?