Happy New Year, Happy New Decade!
I hope you are all ready and feeling great about 2020. This is bound to be a special year and we’re ready to start the best way possible.
Similarly to what we’ve done last year, we want to give you a personalised look at your 2019 with giffgaff. We have a new email going out summarising your usage during the last year and some great fun facts about how you use your phone - your data usage, the number of minutes you’ve used or the number of texts you’ve sent, if you use your phone more during the day or evening to name a few.
If you’ve been with giffgaff for at least 3 months, used your SIM throughout 2019, and chosen to get marketing emails from us, you should see it pop up in your inbox before the end of the week.
We hope you enjoy reading through your summary of 2019 and we’d love to know how it compared to your 2018.
Thanks!
Susana
If you want to see how we got to the numbers in your email, see below.
Note: You’ll only see these blocks if they’re relevant to you, so you might not see all of them in your email.
Data
The amount of data that Apollo 11 could store was a teeny 76KB, totalled from 4KB RAM and 72KB ROM. We just take your usage in MB, and divide by 1024 to get your GB usage. There are 1,048,576KB in 1 GB. 1,048,576 divided by 76 is 13,797.053, so you could fit 13,797 Apollo 11s in 1GB. We then take your usage, and multiply it by 13,797 to get the figure in your email.
Globe-Trotter
Spain and France were the two most visited countries by giffgaff members in 2019, so if you were one of them, we’ve got a special graphic for you.
If you haven’t visited either of these two countries, but you have been abroad with your phone in 2019 you’ll still get a shout out about it in the email.
Texting
If you have sent at least 16 text messages (who hasn’t?), then you’ll also be able to see this part of the email. Sonnet 18 is 607 characters. At 160 characters per message, it would take approximately 4 texts to send it.
Minutes
Still on the solar system theme, singing ‘Twinkle Twinkle Little Star” only takes 25 seconds - try it! We look at how many minutes you used in the year, multiply that figure by 60 to get how many seconds that represents, then divide by 25 to get how many times you could sing it in that time.
Refurbished phones
If you have bought a refurbished phone while logged in to your account in 2019, you will see this bit of content.
Top selling phones
If you have bought one of our top ten best-selling phones in 2019, this part will be included in your email.
Everyone who gets the email will get these static blocks:
Extra 1GB
Running out of data when you most need it is not a great experience. That’s why once you have bought your third goodybag, we boost your data by 1 GB whenever you purchase a £10, £12, £15 or £20 goodybag. We did this over 20 million times in 2019.
From our calculations, “It’s Raining Men” takes roughly 50MB of data to watch. At 1024MB per GB, that’s 409,600,000 times you could watch it if you had 20,000,000GB. Easier to say ‘over 400 million’ though.
Charity Payback
Members chose to donate £22,962 Payback to Parkinson’s UK and the Bumblebee Conservation Trust in June 2019, which we doubled to £45,924. In December 2019, members donated £30,537.00 each to Ealing Churches Winter Night Shelter and Women’s Aid, which we doubled to £61,074. Overall, the total donation in 2019 through Payback was £107,198.
Night owl / Early bird
We look at your usage in three periods:
3am-10am
10am-9pm
9pm-3am
We class you as an early bird if you use more data in the 3am-10am period than any other single period. 10% of members fall into that category.
We class you as a night owl if you use more data in the 9pm-3am period than any other single period. 2% of members fall into that category.
If you use more data in the 10am-9pm period than any other single period, you won’t see this data block.
