New giffgaff advert BAME

khanb11

Watched the new giffgaff advert the other day, thanking key workers. Noticed that there are no BAME people represented in the advert. When most frontline NHS staff are BAME. So it would be nice if giffgaff could edit the advert to include black and ethnic minority people in it too. I myself am a British Pakistani key worker.
Good advert, just a thought to better it.
🙂

jjanssen

khanb11 do you have a link to the advert? I couldn’t find it on YouTube...

wedgington

khanb11 do you mean this one buddy ? sorry should also have said thank you for the work you do along with your colleagues 💙

basil1921

khanb11 I agree. It's always easy to write people out of the picture without thinking.

navi51

khanb11 When most frontline NHS staff are BAME

It is quite a lot but I doubt it's most being circa 20 % of the NHS workforce.
Granted they do take a bigger hit than non-bame which is odd, perhaps they will find out why eventually.

https://www.ethnicity-facts-figures.service.gov.uk/workforce-and-business/workforce-diversity/nhs-workforce/latest#main-facts-and-figures

frenchielove

khanb11 you have a good point, thank you for all that you do. My son is a supermarket worker and has not had a day off throughout this, apart from self isolating when he had all the symptoms. My daughter works in admin at a hospital, same for her. 🤗

jjanssen

wedgington if it is that one (which I had seen), then I don’t see too much of a problem. The advert is about community, it’s not about thanking the essential workers.

BAME people however do make up approximately 13% of the general public across the UK, and obviously in major population centres make up significantly more.

I think that advert was incorrect in not including any BAME people, but other giffgaff adverts have featured a healthy mix of people from all backgrounds.

That being said, I’m gay and I found this advert for Robert Dyas cringeworthy:

funnymarv

Well hopefully they change it . Just want to say thank you for what you are doing and also keep safe

tonicurtis1967

Never noticed

standardbearer

@khanb11
Khanb I counted 5 different Citizens on the video. Scottisn accents and English.
How would you replace the Citizens.
First should we keep one white (English, Scottish, Irish and Welsh can argue it out which one).
That leaves 4
One from Pakistan that leaves 3.
Now the tricky one , considering how many different ethnics, ( dont forget Phillipines and Chinese), do work in the NHS, how would you fill the other 3 without offending someone ?
And thank you for the good work you do

acetech

jjanssen That being said, I’m gay and I found this advert for Robert Dyas cringeworthy:

I don't recall ever seeing that advert, wtf does the orientation of the staff or customer have to do with anything, very cringeworthy and I have no idea who thought that would be a good idea. Not because people are gay, but because of the emphasis being where it shouldn't be, I'm surprised it was ever allowed.

wedgington

jjanssen I hadn't seen that ad before. 'Tis a bit cringe I agree yes.