It’s been a while since I’ve posted, boy have I missed it. Hope you are all keeping well.
Some of you may remember me as the guy that announces offers for our referral programme, but alas that is no longer my role. Since the start of the year, I’ve moved over to become a product manager. For those of you that don’t know what that is, essentially I head up a team of our fantastic developers with a focus on one specific part of our business. Our aim, to improve what we do.
Now, the area of the business my product team is responsible for is known as ‘Airtime’ and we are responsible for all our core offering, Credit and goodybags.
Since I’ve moved into the world of product the team has been focusing on something we think will make things easier for a lot of people and I want to bring you all on board with the journey. The project we’re working on is fondly known as ‘Credit Experience’.
We know that some members like to have £0 credit on their account as a way to control their spending. But we do also know that a lot of members struggle when they try to do things that are outside of their goodybag, and don’t have credit. As such we’re running a number of tests on-site at the moment to see if we can make it easier for people to add a little credit to their account on top of their goodybag if they think they might need it. Details of these tests below.
Test 1: £5 credit at activation
We have a hypothesis that for some members, £10 is too much money to spend on credit when they aren’t entirely certain they need it. As such, we’ve created a test to offer £5 of credit to new joiners on the goodybag activation confirmation page. What we want to see is how many more members choose to take credit at this stage as a result and what value of credit they are choosing to buy. I know a lot of you have asked us to consider £5 topups in the past - this is just a test on this one page for now, as it’s a big business decision, but we’re keeping a keen eye on the results.
Test 2: Credit cross-sell in the goodybag purchase journey
We want it to be super easy for a member to choose to add credit to their account should they want to. One way we think we can make this easier is by enabling members to bundle in some credit with their goodybag purchase. To test if this is a good option, we’re going to add the option for members to choose to bundle £10 credit at the same time as they buy a goodybag.
As you can see, we’ve got a lot going on and some really exciting tests we’re running. I’ll be sure to update you all with the results we see and any actions we plan to take once we have the results.
Any questions or ideas let me know and I’ll get back to you - and particularly from those of you helping out in the Help forum, we’d love to see if anyone’s experiencing any snags that they’re asking about so we can make sure it’s the best it can be.