How are you doing? I really hope you’re keeping well.
As you may be aware, over the last few months we have been working hard with you, our members, to support each other and our wider communities through this tough time.
Thank you again to all who’ve been and continue to be involved, are/have helped, provided feedback, encouragement, been there for each other on and off the forum…. the list goes on, it’s been truly amazing.
To build on this further, our marketing and brand team have been working to develop a creative vehicle that allows us to shine a light on how we’ve given back, and also functionally how giffgaff as a network gives back.
The aim is to have one campaign that is flexible enough to hero the causes we’ve supported with members, how members support other members with things like goodybank, payback, the fact giffgaff is flexible and has no contracts, reserve tank, best plan advice etc. all through one campaign.
So the campaign that launches this week across social media, YouTube, the giffgaff site and also radio is called ‘giffgaff gives back’.
Throughout this campaign you will be able to see our members in video content, hear their voices on the radio and see their quotes pop up across channels also.
Creating content with members is something we have always done, and something we are incredibly proud of. And this campaign has opened up even more opportunities to do this at scale which is really exciting!
You may also see that some of the social and YouTube videos showcase some of the causes we’ve been able to support due to the donations made via our Neighbourly fund.
Here are a few Youtube links to some of the short posts for social media:
As of this week you will even be able to hear our forums very own @bluemoonbaz featured in our radio ads. Barry recorded his own giffgaff testimonial voice over last week from home which will now be used across different radio stations from the end of this week. What a legend.
Update 01 July
We’ve just announced our TV advert launching on 03 July. You can jump ahead to the update here.
Thanks again, and if you would like to be involved then drop me a PM as i’d love to hear from you, or head over to our thread here to leave your own message.