stuntdouble it should say fair use policies apply or something like that
What it needs is a pointer to a page that clearly explains what is and isn’t allowed. And it shouldn’t use blanket terms like “automation” to define the restrictions.
The average user sending a text with plural recipients is very likely to assume that the phone will send a single copy of the text to a server somewhere. They will therefore assume giffgaff will consider it as a single outgoing text.
Even if they understand that it doesn’t work that way, because the phone will actually send individual texts to every person on the distribution, the chances are that they will not realise that what the phone is doing constitutes automation.
“But it wasn’t an automated message. I typed out the original message in full myself” I can almost hear them saying. We need to make it clear that distribution lists aren’t allowed – and it wouldn’t be a bad idea to suggest they ought to consider using email instead, or a third party texting service