Knowledge Base

Data goodybag update

Started by: vincent
On: 15/09/2011 | 10:44
Replies: 883

by: vincent
former giff-staffer

on: 15/09/2011 | 10:44 edited: 15/09/2011 | 17:25

Hello everyone,


Exciting times indeed! I am positively giddy to kick things off today and talk a little bit (wall of text, didn’t read…) about the data goodybags that we have been working on and that everyone has been expecting for quite some time now.


The official announcement, the public unveiling and the exact release date (pssst, in about three weeks time Smiley Wink Sorry Tom Smiley Very Happy) will be done in a nice blog post next week, but today I can already give you some of details about the goodybags themselves, what they contain and our reasoning behind them.


As a lot of you will know the idea of a data only goodybag is almost as old as when we released our first goodybags, which was… pub quiz question! Smiley Very Happy And it was an idea we at first didn’t feel was right for us as this was then not a market we wanted to compete in nor did we have the technical ability to charge for data. We had enough on our plate (and still do really) with just our standard rates and goodybags as they were.


However as time moved on, we noticed the idea for a goodybag containing data only spring up again and again, which made us review our initial stance. With more and more people tethering their phones or using our SIMs in other devices, such as tablets and dongles, and us having to reluctantly take a tougher stance on this, we could see there was a need for us to create something that these people could use. Our ‘see no evil, hear no evil’ stance could no longer be maintained. Something had to be done.


However, giffgaff being giffgaff, and budgets being as tight as a gnat’s ……. we have struggled to deliver this product as development costs for these things are high and the process itself is difficult. And so each time we had a bit of budget left we continued work on it, until now we are finally ready to release it. We want to of course offer you a data goodybag at the best price we can possibly do and so I hope you will appreciate what I can reveal here. Our data only goodybags are as follows:


£5 for 500MB

£7.50 for 1GB

£12.50 for 3GB


And you can tether, use the SIM in a dongle or and iPad or any other tablet and browse or use data in any other way to your hearts content. Data goodybags last for one month (same as our normal goodybags) and should you use up all the data in your goodybag before it runs out you will then be charged at our special data goodybag rate of 2p per MB until the data goodybag expires.


And there you have it. The giffgaff data only goodybags. We’re pretty damn proud of these and here is why: All of the above goodybags are delivered to you at cost price or lower. This means that if you use every bit of data available to you in the goodybags, giffgaff will actually loose money. Pretty shocking right? So how does it work? Well, through extensive modelling, using customer data from various sources and a good dose of common sense, we know that not everyone will be using all the data in their goodybags. So in the end we believe it will eventually even out over the whole base and even bring in some profit, which will be pretty cool. You guys get the best deal we can possibly offer and we will make some profit. So together with you, we should be able to make this work quite well.


I hope you are all as pleased as we are with what we have delivered and am happy to answer any additional questions you might have. Although please bear in mind I cannot give away the wholesale price of data. I have tried to be as open and honest as I can without revealing this tit bit of information. Sorry about that Smiley Happy


Some other additional information which might come in handy:


  • Yes, you need a separate SIM if you want to make use of the data only goodybags as well as our normal goodybags at the same time.
  • Yes, you need a separate giffgaff account for the ‘second’ SIM.
  • No, you can’t manage the two SIMs from one account.
  • Yes, you can tether with this data only goodybag
  • Yes, you can use a SIM with a data only goodybag in an iPad
  • Yes, you can use a SIM with a data only goodybag in any other tablet
  • Yes, you can use a SIM with a data only goodybag in any dongle
  • Yes, you can use a SIM with a data only goodybag in any phone
  • No, once you run out of data on your data only goodybag, you cannot top up with another goodybag, but will go onto our data only goodybag follow on rate. Which is charged at 2p per MB until the goodybag expires.
  • Yes, you will get a message from us when your data only goodybag is about to run out.
  • Yes, there is a grace period (an extra bit of data) of 50MB that you can use at no charge to ensure you do not accidentally use too much.
  • The reason we have a special 2p per MB on our data goodybags until it expires, should you use up all the data in it, is so people don’t get a massive bill shock when it runs out during a file download for example.






Follow me on Twitter:
Message 1 of 884
by: shortylumber
on: 15/09/2011 | 10:48
Nice to finally see prices and data allowance. Smiley Happy ill be sticking with my 10quid goodybag though.

Hopefully now people will stop tethering and such with the unlim data in current goodybags
Message 2 of 884
by: wilky
on: 15/09/2011 | 10:48
sweet as news
Message 3 of 884
by: vorb
on: 15/09/2011 | 10:51

This should please a lot of people. Smiley Happy

"Multiple exclamation marks," he went on, shaking his head, "are a sure sign of a diseased mind."

- Terry Pratchett, Eric
Message 4 of 884
by: giff_2
on: 15/09/2011 | 10:53

will gg be coming down harder on the people who still tether on the std goodybags ? i wonder

Get a free Giffgaff SimIf you're looking for a Micro-SIM, click here
Message 5 of 884
by: jordanblack68
on: 15/09/2011 | 10:56
Great news. Prices are spot on.
Get a free Giffgaff Sim
Message 6 of 884
by: pinkcalculator
on: 15/09/2011 | 10:56
Oh no now I don't know if I want to get a 3G iPad or not, I need to do some sums to account for the extra cost of the 3G compared to wifi. My calculator will be busy Smiley Happy
Get a free giffgaff Sim
Message 7 of 884
by: kl2739
on: 15/09/2011 | 10:57

Thanks for the much awaited update.


At the moment i'm only on gg credit without any goodybag. So reading from update, i'm guessing that i can use my current SIM to buy the new data-only goodybag without needing a new SIM. Hope my understanding is correct.

Message 8 of 884
by: kiwatche
on: 15/09/2011 | 11:03
A lot have been waiting for this. Now we can tell them 3 weeks
Message 9 of 884
by: aandms
on: 15/09/2011 | 11:04
While its good to see the data bags, other networks are still better in the way you run out of the bundle you can instantly buy another. Could giffgaff not add the same feature?
Get a free Giffgaff SimOr for a giffgaff hybrid sim (for all phones inc iphone 4, 4S and ipad) , also with £5 free credit but sent 1st class, fill in this form
Message 10 of 884