I don't get it.
Someone care to explain the point this advert is attempting to convey?
To me, the ad says nothing about giffgaff being a mobile network, until the logo and tagline appear at the end.
As an engineer my talents if any tend to lie with practical things rather than creative ones so I'm no great judge as to the quality of the new giffgaff ad but in the last day I have noticed a fair amount of comments at Twitter about it and as yet not one of them has been positive with the two most common points being "poetry ads are old hat now" and "why are giffgaff copying Nationwide rather than doing something original?".
Here's a selection from the last 24 hours:-