Please don't anyone take this the wrong way - this idea is not aimed at any specific blogs or blogger, and I know there is a lot of great blog content which a lot of people put a lot of hard work into - but my idea is that blog items should be required to meet defined editorial standards in order to be approved by Giffgaff.
This approach should help Giffgaff to present a professional image.
Blog Editorial Checks which I can think of (for starters) could include:
- A brief mention of relevant background expertise of blogger - not necessarily a full bio and fine to use a pseudonym, but establish credentials to write on the presented subject
- Originality and avoidance of any blatant plagiarism
- Objectivity and balance - or failing that a clear indication of writer bias and reasons why
- Web links provided where appropriate
- Ensure any web links indicate clearly where they will link to before clicking them
- Reviewing something? List key alternative products and explain clearly what are the benefits and downsides of the product vs the competition
- Effective use of Graphics
- General proof reading for any obvious content errors
- Clarity of presented information
- Total Word Count and conciseness
- Correct Grammar
- Correct Spelling
- Correct Punctuation
- Avoidance of Text Speak and obscure acronyms
- Correct use of upper/lower/title case.
- Effective layout with appropriate paragraph breaks
Any others? Perhaps those more experienced in writing blogs may be able to suggest improvements to above list...
I understand blogs are currently submitted and vetted - but I would argue the process could be tightened up - standards seem to vary somewhat.
After all - the blog section is a very prominent part of the Giffgaff web site - and may constitute a large part of Giffgaff 'first impressions'.
What do you think?