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Mobile Internet and Growth

Status: Idea Vault
by dangaff ‎07-07-2011 15:46

I'd guess that the end of free data will hurt growth - something to keep an eye on over the next 3 months.  If so, then why not have first 6 months free - like originally used to be offered once upon a time.  That is long enough to be attractive and get people giffgaffed and long enough to get them to stay on.  It's good marketing - and pretty low cost.

Comments
th4rg3
trainee

Not 6 months free!!! only 1 or 2, still good enough!

amukid1
cicerone
i wish that was possible use the internet all the time and the free internet was what attracted me to giffgaff in the first place
booyar
instructor

I'm never gonna not approve more free stuff but I think giffgaff may be in a better position by attracting people to the over £10 goodybags now which still offers v good value

gdp
associate

It's possible to use the internet all the time Smiley Happy I do it. Just take a £10 goodybag Smiley Happy You don't get nothing for nothing in the world.

oh well thats why they should buy the £10 goodybags aswell kuz its bare cheap and like free internet

rong42
phenomenon

i very much doubt gg will go back to offering free data. they would loose out too much

 

it was only free because it took them so long to implement a charging platform (it was never originally meant to be free for so long, but charging kept being delayed)

giffgaff_1
heavy hitter
6 months would be to long as it costs giffgaff to supply it. I think maybe 3 months would be good and would keep in line with the policy of the free gg to gg calls and texts
dangaff
cicerone

3 months wouldn't have persuaded me - 6 months was long enough to switch mobile providers.  It costs giffgaff someting - but that should be weighed against cost of winning new customers - and might be best assessed by seeing to what extent growth has tapered off with ending of free data - i.e. how much growth is lost and might be regained with a period of free data for newbies.

as7861
oracle