It would be great if advertisers could partner with giffgaff to send opted-in customers, txt adverts, as a form of another way of making money.
Some of this money could be then converted into points for payback, or credited as credit automatically!
Please press the UP/Kudos button if you like the idea!
Something as simple as signing up some bands to help promote their music shouldn't be that difficult to make this happen.
Being backed by a big and powerful such as O2 should make it easier to get these contacts and make this happen. :]