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A £20 goodybag, giffgaff labs and much more revealed

former giff-staffer
Hi all,


Gosh, there is so much to reveal in this blog post I hardly know where to start...


First of, as always a thank you to everyone for the fantastic feedback and support you continue to give giffgaff. It really is what makes giffgaff giffgaff.


We've always said that we want to keep things simple here at giffgaff and that is what we'll continue to try and do. That's also why we've initially said we did not want to add any more goodybags until we had seen how well they fared and to keep things simple.


Well, I can tell you goodybags have been extremely well received and on top of that we have been overwhelmed with great suggestions for implementing even more goodybags. Most notably a £20 goodybag to fill the gap between our brilliant £15 goodybag and our truly unlimited £35 goodybag. 


As always we have taken your feedback on board and can now reveal we are implementing a brand new £20 goodybag as of September the 6th, which will include 600 minutes, unlimited texts and unlimited mobile internet. 


A special thanks should go out to englishbeer, xpz393, tobyriding and ragnorak for championing this idea. Thanks guys for your continued effort and support of giffgaff. As always, much appreciated.


Over the last couple of Months many more great ideas for what a goodybag should or shouldn't contain have come up in the community. But of course we can't implement them all, as that would get rather messy. As we want to stick to simplicity but somehow still offer choice and implement community suggestions, how do we do that?


We think the solution can be found in what we like to call 'giffgaff labs' Smiley Happy


What is goodybag labs you ask me?


Well, it is a goodybag that continuously changes. It never stops evolving and with great input from the community we can try out new ideas very quickly. Each time we come up with an idea together, we run the goodybag for two or three Months and see how successful it is and then implement another. 


The idea for the first 'labs goodybag' comes from reading your  feedback. On quite a few occasions we found comments from people saying that their usage wasn't always predictable. Some months you use much more minutes than others. Which made the choice for which goodybag to buy harder as you did not want to run out. 


The first goodybag to come out of the giffgaff labs hopes to fulfil the need for variable use and at 2p a minute and 1p per text for £5 a Month we feel we've hit just the right mark. 


This way you don't have to worry about big bills and you pay exactly for what you need.


I hope you all like it and although we have a few other giffgaff labs goodybags in mind, we would love your ideas on what you would like to see. Giffgaff labs is truly a new platform for innovation where we're happy to trial new and different ideas. So head over to the contribute section of our forum and flesh out your own ideas with the help of the rest of our community.


In addition to all of this, we have even more good news for you as we have changed a few of our existing goodybags.


We improved our £10 goodybag, which now contains an additional 50% more minutes, bringing it up to 150 minutes.


And we created even better value by bringing our £35 goodybag down to £30 for a truly unlimited experience.


And on top of all of this, we've decided not to forget our those members who do not use our goodybags and extended the free 100mb a day mobile internet until the 1st of December.


To give a few more days to implement all of these changes, we will continue to run with the half price goodybags until September the 5th.


I am very excited to see your ideas for giffgaff labs in the coming Months and hope all this has put a smile on everyone's face.





@Butterfly texts to Pakistan are only 8p which is cheaper than those networks, though I understand your point if you text other countries as well. You could though use Localphone

Great News I've just joined and I love the pricing. I was on Sim Only before on Pay Monthly but this seems a lot more simpler and you don't get any bills! Great work! Now I'm trying to get people to switch over as well Smiley Happy


Just heard the news - as a £10 a month man - 50% extra minutes is brilliant news


im really loving this idea im gonna try to get more people join giffgaff the other moble compenies will go bankrupt soon like they done to me get more and more on giffgaff


I never know how much I am going to use, and I mostly use texts, I have signed friends up to giffgaff so I am getting free calls to a few persons now. I have been buying half price goodybags and have had the minutes roll over ( lets hope this roll over stays) but a wider choice of goodybags should make it easier to decide on what I may need for the upcoming months.


Well done Giff Gaff.


I want to congratulate you on the £20 Goody Bay implementation!


Although I had ordered a GiffGaff sim, I was on the verge of signing with Vodaphone again for another year (at least!)

But now that you have introduced the £20 Goody Bag I WILL be joining GiffGaff !


Well done on taking this step !!! It was much needed !


I have been using a spreadsheet and found some interesting details about goodybags.


To prevent clutter of this thread I posted the details here - If you just make phone calls there is only one goodybag to choose.......


(kudos is always nice if I have helped)


Great, cant wait for the new  £20 goodybag.....................!!!!!


Well done everyone.............


Also see here for how the labs goodybag compares to the original £5 goodybag and PAYG for users who text but use a low number of minutes.


£20 goody bag = 900 mins? Smiley Wink it will seriously beat the competition...