Knowledge Base

A £20 goodybag, giffgaff labs and much more revealed

former giff-staffer
Hi all,


Gosh, there is so much to reveal in this blog post I hardly know where to start...


First of, as always a thank you to everyone for the fantastic feedback and support you continue to give giffgaff. It really is what makes giffgaff giffgaff.


We've always said that we want to keep things simple here at giffgaff and that is what we'll continue to try and do. That's also why we've initially said we did not want to add any more goodybags until we had seen how well they fared and to keep things simple.


Well, I can tell you goodybags have been extremely well received and on top of that we have been overwhelmed with great suggestions for implementing even more goodybags. Most notably a £20 goodybag to fill the gap between our brilliant £15 goodybag and our truly unlimited £35 goodybag. 


As always we have taken your feedback on board and can now reveal we are implementing a brand new £20 goodybag as of September the 6th, which will include 600 minutes, unlimited texts and unlimited mobile internet. 


A special thanks should go out to englishbeer, xpz393, tobyriding and ragnorak for championing this idea. Thanks guys for your continued effort and support of giffgaff. As always, much appreciated.


Over the last couple of Months many more great ideas for what a goodybag should or shouldn't contain have come up in the community. But of course we can't implement them all, as that would get rather messy. As we want to stick to simplicity but somehow still offer choice and implement community suggestions, how do we do that?


We think the solution can be found in what we like to call 'giffgaff labs' Smiley Happy


What is goodybag labs you ask me?


Well, it is a goodybag that continuously changes. It never stops evolving and with great input from the community we can try out new ideas very quickly. Each time we come up with an idea together, we run the goodybag for two or three Months and see how successful it is and then implement another. 


The idea for the first 'labs goodybag' comes from reading your  feedback. On quite a few occasions we found comments from people saying that their usage wasn't always predictable. Some months you use much more minutes than others. Which made the choice for which goodybag to buy harder as you did not want to run out. 


The first goodybag to come out of the giffgaff labs hopes to fulfil the need for variable use and at 2p a minute and 1p per text for £5 a Month we feel we've hit just the right mark. 


This way you don't have to worry about big bills and you pay exactly for what you need.


I hope you all like it and although we have a few other giffgaff labs goodybags in mind, we would love your ideas on what you would like to see. Giffgaff labs is truly a new platform for innovation where we're happy to trial new and different ideas. So head over to the contribute section of our forum and flesh out your own ideas with the help of the rest of our community.


In addition to all of this, we have even more good news for you as we have changed a few of our existing goodybags.


We improved our £10 goodybag, which now contains an additional 50% more minutes, bringing it up to 150 minutes.


And we created even better value by bringing our £35 goodybag down to £30 for a truly unlimited experience.


And on top of all of this, we've decided not to forget our those members who do not use our goodybags and extended the free 100mb a day mobile internet until the 1st of December.


To give a few more days to implement all of these changes, we will continue to run with the half price goodybags until September the 5th.


I am very excited to see your ideas for giffgaff labs in the coming Months and hope all this has put a smile on everyone's face.





When will the new goodybags be available to buy? Will the labs have a seperate area to buy from?

BTW, the contributions link on the OP seems dead. Was going to add a goodbag lab idea for £5 free landline calls, but guessing thats been raised more than once already ;-)


Thanks kimatgiffgaff. Makes a lot of sense now. Coupled with free internet, this would be my fav goodybag.

former giff-staffer

Link fixed beaker. No idea why it keeps breaking...


Here is the full link, should it go wrong again:






Vincent, you said "To give a few more days to implement all of these changes, we will continue to run with the half price goodybags until September the 5th."


Thank you. I recently posted in the "Submit: Great giffgaff ideas" section asking for exactly what you have just provided.


Many thanks.


It just gets better and better! The new goody bags sound really good. 


This is all amazing news, and the improved £10 goodybag sets an unbeatable standard for value. The first Labs goodybag will be incredible value for those who use 100-1000 UK minutes each month but don't text much or use the internet. I'm glad that some scope has been left to 'redesign' this goodybag from time to time as it can be quite engaging for the community to discuss new ideas. Smiley Happy And having the free internet for another 2 months is brilliant as well - that'll make it a whole year from the time giffgaff launched! Thanks to giffgaff for collectively being great listeners.

While I agree this is all good news, I still don't get why MMS are not included which are essentially just data. The question appears to be avoided. What's the reason?

Nice work GG. Brilliant news.


Just when you think gg couldn't get any better, it does. The gg labs goodybag sounds particularly interesting, and its good to see the gap between £15 and £35 (£30!) bridged. The amount of input that members can have still astounds me =]


When will the new £10 goodybag come ito effect with 150 mins? and if we have already queed a £10 goodynag will it automatically update to 150 mins or will it stay at 100 until we but the next one?