Hi I’m Kylie, the Marketing Chief and wanted to give you our thinking on pricing so far, but more importantly understand what you think.
As the gaffer said last week, we’re making lots of progress towards our launch.
When we announced giffgaff to the trade a couple of weeks ago, we were pleased that people seemed to be interested in our idea. Lots of people were really positive, while some were more sceptical (but we’re determined we’ll convince the Really Mobile Project guys one day!). And we enjoyed all the great chats we had with some really cool people, and it’s all helping as we get everything into shape to go live later in the year.
The big question most people naturally had had was about our pricing. So we wanted to tell you more about our thinking, and ask you about a couple of things.
So here’s what we’ve told you already: Being people powered means we can keep our costs low, and pass the savings on to you. And we want to keep things simple and transparent.
To that end, we were going to launch with one simple per minute / per text rate. We thought it was the most simple and transparent way of doing things. And we’d make sure it was among the lowest in the market.
But we’re not sure anymore. Our research tells us that around 64% of people don’t know what they pay for individual calls and texts. Because the other networks sell everything in bundles, that’s what people know - they get 300 texts for £10 or whatever. The problem is that if we price per minute / per text, people won’t be able to compare and see what great value we are. And yet we don’t want to do bundles, because we think they’re complicated and not clear.
So we need your help. How do you think we should charge? Per minute / per text? Or bundles? Or something else?
What we *do* definitely know is that data is really important to people who are interested in giffgaff. So we’re going to have a really great data price.
In fact, when we launch, data will be free. Honestly, that’s because we won’t have had time to build the bit of our backend system to charge for it, and yet we don’t want to launch without data - so we thought we’d just let you have it. All we ask is that you don’t take the mickey, and that you do give something back by topping up, making calls, answering some questions, doing some marketing etc.
Data won’t be free forever. It can’t. We won’t stay in business very long if we just give stuff away! We will have to charge for it, once we can. So again, we’d like your views on what’s a fair and simple way of charging. Price per Mb? Price per day? Unlimited with a certain level of monthly top-up? Or something else?
We’ll introduce our forum later in the week that will make these kind of discussions easier. But for now go wild in the comments below, or on Twitter (@giffgaff if that’s your thing).
