Believe it or not giffgaff launched its beta service nearly a year ago on 25th Nov 2009 and so I thought it would be good idea to share with you what we have planned in the countdown to our first birthday and beyond.
There’s been a lot happening here at the Old Rectory and the team has been very busy, from developing new products and rationalising old ones, to getting our facebook community to help us spread the word.
If you ‘Like’ giffgaff on facebook, then you have probably seen us adding extra minutes to our £10 goodybag. We asked our facebook community to help us spread the word about giffgaff – the more they spread the word and the more “Likes” we got, the more minutes we added to the £10 goodybag. The good news is that we hit every target we set , so we’ve been able to add an extra 100 minutes.
So the £10 goodybag will have250 UK minutes, unlimited text and mobile internet for just £10 for any member buying it between 15th November and 31st December 2010. It’s a special offer to say thanks for spreading the word.
We’re also going to be updating our giffgaff Labs offer – our current 2p calls / 1p text Lab will be replaced with an exciting new one at the beginning of December. I can’t reveal too much about it at this stage, except to say it’s called “Hokey Cokey” and the fact that it’s quite unlike any product on the market today. Watch the blog for more details.
Remember too that we’re reaching the end of our second payback points earning period , so points earned between June and November will be paid out as cash, airtime balance or can be donated to our community nominated charity in early December.
With a couple of new products on the way and our 1st birthday coming around soon we’ve taken the opportunity to spring (autumn?) clean our goodybag range also.
As you know, goodybags have been a great success overall but the £30 goodybag has always struggled in the popularity stakes. Even when we reduced the price its popularity didn’t pick up with less than 5% of our members taking it – so in the spirit of only having winners in our range we’re sending it to the great tariff resting place in the sky. It’ll be sad to see it go but fans of it will have until 21st November to buy one before we take it off the sale rack.
We’re also removing some phone numbers from within all goodybag allowances as they break our Terms and Conditions. These are being used for call forwarding services which aren’t part of the goodybag offer, so you can still call them, but outside of your goodybag allowance.
And finally, I can announce that our free mobile internet offer, which was due to end on Dec 1st, is going to be extended until the end of February 2011. As many of you know, we developed a pricing plan in consultation with our members for data used outside of our goodybags a while back and the implementation of this has been delayed again.
So that’s all for now – as always, we’re interested in your views and feedback – so don’t be shy and post a comment.