As promised last week, our International Calling price overhaul has launched this morning with over 220 price reductions and an average price reduction of two thirds. In addition, we have changed the price of sending an International text message to anywhere in the world to only 8p.
In our most recent Goodybag Community Consultation, many of you showed an interest in great value International calling and this morning’s changes are in response to this feedback - it also feels like the right move for giffgaff as a business. According to the latest UK census, 7.5 million of us who live in the UK were born in another country, that’s around 13% - and regardless of where we were born, many more of us are likely to plan holidays abroad, have friends who have emigrated or another reason to make International phone calls from the UK. The combined impact of this is that all of us in the UK spend over 2 billion minutes on our mobile phones to International destinations each year.
For those of you who are interested in great value International calling as well as UK calling, we hope that these improvements combined with our recent goodybag changes have created a great all round offer. If you have any friends or family who might be interested in our new International calling prices, then help us to spread the word and earn some payback on spread giffgaff, or let them know that they can order a free SIM here and join the community.
Whilst the vast majority of prices are being reduced, there are 7 International price increases (as shared in my previous blog post) which have also taken place - this is because for these 7 countries, it was actually costing giffgaff more to complete the call than the old price of the call. The cost to giffgaff of completing an International call varies between countries and can change from time to time. When they change, we may need to update our prices to some countries to reflect this, but to make sure that members are always informed about any International price changes, we will be creating a new International page and any affected members (i.e. those who call the relevant country) will also receive a text message about the change.
We also have some good news related to Roaming in the EU. As of Monday next week (1st July), our EU roaming prices will also be updated as below:
Making a call to anywhere in the EU will cost 24p/minute
Receiving a call will cost 7p/minute
Sending a text will cost 8p
Data will cost 45p/MB
Making a call whilst roaming in the EU to anywhere outside of the EU will cost £1/minute