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Unlock a phone, Unlock a...

handy giff-staffer tom
handy giff-staffer

I posted a blog last week about how giffgaff wants to be a positive force for change.  One of our core values is that we should be doing things for the collective good. giffgaff has a positive environmental and social stance. While we’ve be doing some thing’s since launch, we could be doing more, my blog last week alluded to this however I didn’t mention how we were going to do this.


A while back, we were talking about how it's amazing to read so many comments in the Forum and Facebook from people feeling a sense of freedom once they escaped their restrictive mobile contracts and got on board with giffgaff. When someone mentioned that people locked into contracts were like battery hens stuck in their cages the idea of freeing caged hens seemed a nice thing to do. With a bit of post rationalising it made quite a bit of sense too:


We want to free more people from contracts and let people know that unlocking a phone isn’t illegal.  We want to do something disruptive, different and help out. We could also free battery hens that are in need of new homes, especially as the EU have banned caged battery hens by 2012, which means a lots of hens need re-homing.


This idea then evolved a bit more: Unlock a phone, Unlock a chicken - for each person that unlocks their phone and joins giffgaff through our Chicken campaign, a battery hen will be re-homed. It combines the message we want to portray with something we believe in.


I went to meet Wood Green, The Animals Charity to talk to them about the process of re-homing, which was an insightful experience.  Wood Green care for and re-home over 5,500 animals including the introduction of re-homing ex-battery chickens in 2008.  They take in chickens from Battery Farmers who no longer want or need them.  They work to rehabilitate the battery chickens, as most have had a bit of a rough time, bringing them back to being happy and healthy chickens.  I’ll post a separate blog on this later this week but through this campaign we have the opportunity to help 1000’s of chickens get re-homed. Wood Green run purely on denotations from the public (so they are on a shoestring, a lot like us) so it’s great that we can help out.  It’s also great to support a UK Animal charity.  And Battery chickens can go from this…..


This is a battery chicken, three days after being freed from a Battery Farm to Wood Green.

 Chicken batt 1.JPG


This is the amazing rehabilitation of a chicken, ready for re-homing a few weeks later!


Chicken 2.JPG


This is just the first of a number of exciting initiatives that have been designed to do ‘something for the common good’. I appreciate there will be loads of opinions about the types of charities that we/individuals could and should support – I’m sure you’ll be respectful of everyone’s varied opinions, and the hard work that Wood Green largely voluntary staff are trying to achieve.


Just in case people are wondering, no Blackberry’s or Data goodybags, were hurt in the forming of this campaign, this is a separate work stream and in no way has been delayed or effected by this idea.


Tonight I'm going to talk to a friend who takes in chickens once they are rehabilitated and need a new home, to find out more about this.  In the mean time it would be great to hear how many of you would support us with this campaign so please let us know your thoughts.


While this new initiative is about promoting giffgaff to an audience that hasn’t yet heard of us - our existing members can help too by supporting all the new people that come to our community – I’m sure you’ll make them feel at home.  





Anyone going to put me out of my misery here?


anyone know if there is anyways i can get my sim to update to my new phone (bb) to make the apps that are on the phone work? so far this is a great network but if the phone dont work because of the sim im gunna be going else where. Thanks xx



...Or does nobody know?



the chicken link does not work [see discussion link] - is there any home link for the campaign?


EDIT: there's a wrong redirect, and missing www, that's why it does not work.

the link only appears in one or two [?] places, but still it should either work or be left out...

Sorry guys but the whole idea is bonkers.

Battery hens lay eggs. Once they have laid an egg they are no longer chickens. 

Traditionally they are kept in the cages until the end of their useful laying life then they would be sent to the soup factories. 

According to this plan they are to be re homed instead of being souped.


So why are you still collecting eggs?  

If you want to be kind to the hens you would stop collecting the eggs and let the hens sit on them. They will never hatch, but it means the hens will stop laying more and have a rest. Same with free range. They are forced to keep laying because we keep taking the eggs.


In 2012 battery rearing becomes illegal. So no more hens to re home!  And egg prices will go up

Hens and eggs are just food. Why so sentimental? 


So what next?  Free all the cows, stop drinking milk, no more leather shoes. etc. etc. etc. 




.....I guess not Smiley Sad


I'll accept a couple of hens with my free sim card, but please change my post logo , I'm not keen on being represented by an ugly monster. maybe a smiling chicken would look better.  :-)   I've always insisted that my eggs come from "Happy Hens".   It's good to know that GiffGaff cares about such matters.


PLEASE can someone explain it to me?


I saw that. I just want to have it explained to stupid me why that's used to describe thigns that are "interesting or fun and not so mobile related."