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Unlock a phone, Unlock a...

handy giff-staffer tom
handy giff-staffer

I posted a blog last week about how giffgaff wants to be a positive force for change.  One of our core values is that we should be doing things for the collective good. giffgaff has a positive environmental and social stance. While we’ve be doing some thing’s since launch, we could be doing more, my blog last week alluded to this however I didn’t mention how we were going to do this.


A while back, we were talking about how it's amazing to read so many comments in the Forum and Facebook from people feeling a sense of freedom once they escaped their restrictive mobile contracts and got on board with giffgaff. When someone mentioned that people locked into contracts were like battery hens stuck in their cages the idea of freeing caged hens seemed a nice thing to do. With a bit of post rationalising it made quite a bit of sense too:


We want to free more people from contracts and let people know that unlocking a phone isn’t illegal.  We want to do something disruptive, different and help out. We could also free battery hens that are in need of new homes, especially as the EU have banned caged battery hens by 2012, which means a lots of hens need re-homing.


This idea then evolved a bit more: Unlock a phone, Unlock a chicken - for each person that unlocks their phone and joins giffgaff through our Chicken campaign, a battery hen will be re-homed. It combines the message we want to portray with something we believe in.


I went to meet Wood Green, The Animals Charity to talk to them about the process of re-homing, which was an insightful experience.  Wood Green care for and re-home over 5,500 animals including the introduction of re-homing ex-battery chickens in 2008.  They take in chickens from Battery Farmers who no longer want or need them.  They work to rehabilitate the battery chickens, as most have had a bit of a rough time, bringing them back to being happy and healthy chickens.  I’ll post a separate blog on this later this week but through this campaign we have the opportunity to help 1000’s of chickens get re-homed. Wood Green run purely on denotations from the public (so they are on a shoestring, a lot like us) so it’s great that we can help out.  It’s also great to support a UK Animal charity.  And Battery chickens can go from this…..


This is a battery chicken, three days after being freed from a Battery Farm to Wood Green.

 Chicken batt 1.JPG


This is the amazing rehabilitation of a chicken, ready for re-homing a few weeks later!


Chicken 2.JPG


This is just the first of a number of exciting initiatives that have been designed to do ‘something for the common good’. I appreciate there will be loads of opinions about the types of charities that we/individuals could and should support – I’m sure you’ll be respectful of everyone’s varied opinions, and the hard work that Wood Green largely voluntary staff are trying to achieve.


Just in case people are wondering, no Blackberry’s or Data goodybags, were hurt in the forming of this campaign, this is a separate work stream and in no way has been delayed or effected by this idea.


Tonight I'm going to talk to a friend who takes in chickens once they are rehabilitated and need a new home, to find out more about this.  In the mean time it would be great to hear how many of you would support us with this campaign so please let us know your thoughts.


While this new initiative is about promoting giffgaff to an audience that hasn’t yet heard of us - our existing members can help too by supporting all the new people that come to our community – I’m sure you’ll make them feel at home.  





Perhaps it's an attempt to get an official giffgaff use of the adjective before anyone else applies it to the company ;-)


That's not really an explanation. They seem to thing the word means something completely different to what I and all dictionaries understand....?


wow! i think this is a great story

i unlocked my phone by searching my phone make on youtube and watching the video then boom! it was unlocked good luck!


GiffGaff you are truly amazing Smiley Happy



Just posted to a dog rescue web site.


I hope this drives up membership as I believe a lot of dog rescues would be far better off on GG!


well done the giffgaff team,joined a month ago and over the moon with everything!! many thanks.


OK great idea but how do I join giffgaff through the chicken campaign? I'm about to unlock my phone this week & already have my GG microsim ready & waiting for my contract to end Smiley Happy

grand master
You would have to do it through Facebook and I don't think you could do it with a Microsim as the sim has to come directly through giffgaff ( if I understand it correctly)

I really like the free a chicken promo, I hope other companies take the lead from giffgaff a small gesture but hopefully it grows,there are lots of unhappy chickens out there. Keith and Orville are fantastic


Going by the photos the battery chicken looks re-charged - no I won't apologise, I couldnt help myself ;-)


My alternative re-home location has been deleted on grounds of bad taste - not that some others used such restraint lol


But seriously  - the poor cluckers don't get looked after do they, glad I changed to free range eggs and chicken a few years ago, taste so much better so everybody is happy. Ok maybe not the chicken ultimately - think I'll go now before this gets even worse


Good luck to Woodgreen