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giffgaff.com update

handy giff-staffer

It's been a few weeks since the last site update post. I apologise for that, we’ve been extremely busy with the launch of BlackBerry services, monitoring the site, spotting bugs and fixing them and of course planning our marketing activity for 2012! You probably have noticed a few the changes already,  the list below compiles the most important ones.

 

Home Page

We started making a few changes right before the year ended. We got rid of the carousel and increased the prominence of the Call to Action buttons (Order a SIM / Activate a SIM). This alone improved our clicks from the Home page to those sections by +25%. This week we replaced the crazy iconographic design for the about us video. Below fold we’ve exposed our communities even more. We now have more blog posts, community posts, added Faccebook Facepile and 3 tweet feeds. No moderation at all on them. We like to be open and honest about our benefits and areas to improve. The Home page designs were shared and improved thanks to the feedback from the community.

 

Styleguide review

We’ve changed the style of our buttons and links. Buttons are a bit more rounded, more modern and links are blue instead of underlined. This small change will make our site look more tidy and professional, more in line to the conventions that companies like Facebook, Twitter or YouTube have established.

 

BlackBerry Add-on

The all time top idea from the ideas board was finally launched the 01 FEB 2012. It took us long but we are proud to be offering BlackBerry services for only £3 on top of your goodybag. Obviously a change like this affects all our e-commerce, landing pages, activation and top-up funnels . The BlackBerry Add-on has become the third item you can add in your e-commerce basket and has become extremely popular very quickly; looking at the product page it already accumulates more likes than any of our gigabags launched back in October 2011. BTW, since yesterday you can also buy Hokey Cokey with BlackBerry.

 

Unlockapedia and Lithium ratings

The unlockapedia has always been one of the most challenging complex projects for giffgaff, we feel it’s been successful in terms of driving traffic from search engines however due to the way it was coded we haven't had the chance to tweak the content easily. Fortunately we’ve put a lot of effort into this over the past weeks and we will soon have a fully functional platform. Since yesterday we have started to use Lithium’s new Review system, which will make the process a lot more integrated with the community.

 

Our offer

We have added the HotUKdeals button on each one of our goodybags to try to gain a bit more exposure through their site.

 

Coming soon: Goodybag renewal automatically, redesign of Spread giffgaff, About us and My giffgaff. Watch this space.

 

43 Comments
expert

Like the site tweaks. Not many alternatives to Auto renewing but good to see if you put that into Google giffgaff features in the results list. Only thing I can think of that is shorter is "Repeating goodybags". I dare say someone else can better that though.

just trust me...

Thanks for the update , some interesting stuff there . :smileyhappy:

coach

I noticed the blue links and really approve. Everything looks much nicer and clearer!

tutor

the links in blue look so much better than having them underlined, it was the first thing i noticed after the site update

consultant

can't wait for auto-renewing goodybags...

newcomer
when will i be able to buy a goody bag
phenomenon

good to hear about the auto-renewing goodybags, and BB being available with hokey cokey now

 

has that old copy of the T&Cs that was around on the site been updated?

beginner
Best for you to sort out the existing problems with the we are updating your goodbye saga before you start developing further i think. just have a look in the service update site in the forum if you don't know what im on about. And do something about your awful customer service while your at it.
student

Auto-renewing Goodybags = GoodybagQ

pioneer

My main bug bear of late is the erratic nature of being able to access the site. Not the end of the world but a pain in the posterier when either no access opr limited access due to this season's gremlins