It's been a few weeks since the last site update post. I apologise for that, we’ve been extremely busy with the launch of BlackBerry services, monitoring the site, spotting bugs and fixing them and of course planning our marketing activity for 2012! You probably have noticed a few the changes already, the list below compiles the most important ones.
We started making a few changes right before the year ended. We got rid of the carousel and increased the prominence of the Call to Action buttons (Order a SIM / Activate a SIM). This alone improved our clicks from the Home page to those sections by +25%. This week we replaced the crazy iconographic design for the about us video. Below fold we’ve exposed our communities even more. We now have more blog posts, community posts, added Faccebook Facepile and 3 tweet feeds. No moderation at all on them. We like to be open and honest about our benefits and areas to improve. The Home page designs were shared and improved thanks to the feedback from the community.
We’ve changed the style of our buttons and links. Buttons are a bit more rounded, more modern and links are blue instead of underlined. This small change will make our site look more tidy and professional, more in line to the conventions that companies like Facebook, Twitter or YouTube have established.
The all time top idea from the ideas board was finally launched the 01 FEB 2012. It took us long but we are proud to be offering BlackBerry services for only £3 on top of your goodybag. Obviously a change like this affects all our e-commerce, landing pages, activation and top-up funnels . The BlackBerry Add-on has become the third item you can add in your e-commerce basket and has become extremely popular very quickly; looking at the product page it already accumulates more likes than any of our gigabags launched back in October 2011. BTW, since yesterday you can also buy Hokey Cokey with BlackBerry.
The unlockapedia has always been one of the most challenging complex projects for giffgaff, we feel it’s been successful in terms of driving traffic from search engines however due to the way it was coded we haven't had the chance to tweak the content easily. Fortunately we’ve put a lot of effort into this over the past weeks and we will soon have a fully functional platform. Since yesterday we have started to use Lithium’s new Review system, which will make the process a lot more integrated with the community.