giffgaff sponsors the Big Bang Theory and Rude Tube

[kimatgiffgaff]

As most giffgaffers know, we have been investing in online marketing activities, such as Banner Ads, Paid Search or Affiliate Marketing to help grow our business. The results so far have been very successful but we need to reach new audiences with our giffgaff brand.

While exploring the online channels of Channel 4 / E4, we were presented with a very exciting offer, which included the sponsorship of two of their most successful, programs both online and offline: The Big Bang Theory and Rude Tube. This opportunity with both online and program sponsorship will help us grow awareness of giffgaff amongst people we want to reach.

We are working on the first campaign adverts as we speak and we hope you are OK with us keeping the exact details as a surprise. To find out more, stay tuned with our Facebook channels and the Big Bang Theory’s new season 5 programming starting the 5^th of April.

[navi51]

Good luck, not all tv adverts work, like all advertising sometimes the return is absolute zero, zilsh, besides thought sponsership was designed to act as a reminder for companies that were already nationally recognised.

[andymcandy]

Ah ok thanks. Didn't realise that :/

[supermuslim]

It seems as though giffgaff's uniqueness is slowly eroding away. GG are going down the promotional route of all other mobile networks, which is a sad thing.

[iceqntrider]

I can't wait to see how well all this advertising goes, for giffgaff. I hope it goes really well because when you finally tell your customers how limited your "unlimited" Internet offer is, you may need all the customers you can get... Though, I guess it depends if you ever tell us?

[chrisk]

Just seen my first “Sponsored by GiffGaff” ad on CH4 HD after watching this mornings Frazer.

[cbaddiley]

I've seen your ads on both programmes. The RudeTube one is pretty clever.

[ccorners]

PMSL.

[viv3]

Just seen  first  giffgaff RudeTube  add 

Very clever 

[ado16]

Disappointed at the Rude Tube sponsorship.  Very classy. Not.

[headcell]

When I saw the sponsoship ad I was very disappointed. Not with the ad, but with Giff Gaff.

What was special about GG is being weathered away...

Consider that so many people use PVRs to record programmes these day... they will just skip over the adverts/sponsor messages. Personally, the only programme I watch 'live' is the news. Everything else is 'timeshifted'. I caught the GG ad purely by accident, and it certainly wasn't enough to rouse my interest.

Advertising costs money - who ultimately pays? The customer. How long before call rates increase or the value of goody bags is eroded...?