giffgaff sponsors the Big Bang Theory and Rude Tube

kimatgiffgaff · ‎29-03-2012

As most giffgaffers know, we have been investing in online marketing activities, such as Banner Ads, Paid Search or Affiliate Marketing to help grow our business. The results so far have been very successful but we need to reach new audiences with our giffgaff brand.

While exploring the online channels of Channel 4 / E4, we were presented with a very exciting offer, which included the sponsorship of two of their most successful, programs both online and offline: The Big Bang Theory and Rude Tube. This opportunity with both online and program sponsorship will help us grow awareness of giffgaff amongst people we want to reach.

We are working on the first campaign adverts as we speak and we hope you are OK with us keeping the exact details as a surprise. To find out more, stay tuned with our Facebook channels and the Big Bang Theory’s new season 5 programming starting the 5^th of April.

styly · ‎28-01-2013

is this due to end soon?

do giffgaff have another contract?

mwalec · ‎16-01-2015

I have some concern over the sponsoring of TV programs. The idea may be good but at what cost?

Sponsoring a program on TV is not CHEAP!

It has been known that companies which sponsor such programs eventually end up passing the cost to their clients by way of increasing the cost of their services. A good example is MORRISONS. Once they started sponsoring Britain Has Talent, their prices kept on going up and as a result, they lost a considerable number of customers.

What are the cost benefits of sponsoring the programs?

Are we not going to experience the same problem with Giffgaff? Sorry, thinking aloud!!!