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giffgaff sponsorship videos - a sneak preview

handy giff-staffer tom
handy giff-staffer
Hi,
 
As some of you may have seen, Kim recently posted a blog talking about our decision to sponsor two of C4/E4's biggest shows, the Big Bang Theory and Rude Tube.  The reason that we have chosen TV Sponsorship is to drive awareness of giffgaff, aiming to continue to spread the word about us to people who are likely to join. 
 
What I wanted to share with you today is the videos we have made for the TV show sponsorship before they go live on TV this week.
 
Our last video was K-Orville and The CONtract, which now has nearly 2 million views - which is amazing.  The difference with these videos is that we have TV guidelines we need to abide by, like the length of the videos.  Most importantly, these videos must fit with the TV show. Viewers are tuning in for that show, so if you intend to appeal to them, then aligning with the show is a great idea.
 
The first video will go live tonight on E4, at 8pm, sponsoring The Big Bang Theory.  This video starts by showing a massive cake and then suddenly the cake goes...yep you've guessed it...bang. What's great about this is that it clearly shows giffgaff and our sponsorship of the show but is also dramatic enough to make an impact on those watching it. 
 

 
Starting today we want you to pick and suggest what you think should go bang next, by visiting whatgoesbangnext.com (we are just working on the final parts of this site, so bear with us) Our intention is to pick the most popular choices, film them and put it on TV in the next few months. So, you never know, your suggestion might just go bang on TV.
 
The next show we are sponsoring is Rude Tube and our videos will be on air on the 6th April at 10.30pm (22.27 hrs, to be exact) on C4. The creative idea behind these videos is to mimic popular YouTube videos. Rude Tube is about taking popular and funny clips from YouTube and that is what their audience likes watching, so these should do the trick.
 
Mass plank...
 
This may put you off your lunch...
 
I have seen a few questions regaridng our approach to Makreting. Next week I'm going to start a discussion in the Community however in the mean time remember to let us know what you think should go bang next in our sponsorship videos for the Big Bang Theory...and have a great Easter.
 
Thanks
41 Comments
veteran

I think they will be effective on the target audience.  Smiley Happy

aspirant

cool..

i find them bizarre, total random concepts. But they made me giggle a bit (not as much as the youtube one, but still a bit) and will hopefully draw in a few new giffgaffers!

dabbler

Really like the adverts, especially the one for the Big Bang Theory Smiley Happy Should convince people that Giffgaff are a serious company and not just an experiment.

beginner

Good stuff! Have just seen GG pop up on a big bang ad on E4. Hope it's effective (as long as more members won't mean higher prices). But  the more of us on here, the more free calls we get Smiley Happy win, win!

newcomer

this looks fantastic! should definitaly help with getting some new members Smiley LOL

supporter

i liked the big bang theory one the best Smiley LOL

head honcho

These are really quite good, well  done someone.  Smiley Very Happy

trainee

regaridng ... Makreting and subsequent posts.


Does Giffgaff membership imply the inability to spell correctly?

 

Seriously though, you had a major outage recently which caused a completeloss of  service  for most of the day when my other half was in the process of trying to get a plane back from Southern Europe. Could not have been a worse day for you to pick in recent months. Your answer was to give £10k to charity, which was much less expensive  to you than meaningfully compensating members for total failure of service.

 

How much are you paying for the TV coverage? 10 times that? And what will members compensation be if the network can't cope with the volume of new members  attracted by the TV advertising?

 

Would probably make us all feel a lot better if you tried to enhance your public image by sponsoring some good causes instead of directly targeting geeks via the Big Bang Theory. Or are you just pretending to be different?... of course you are. We need TIng.

tipster

All I am going to say here is... I hope Giffgaff will be ready for the new influx of members they are hoping to achieve with this sponsoring. I am not knocking the idea. I just hope the problems people have been having with the service, goodbays etc will be kept under control when we have more members. I personally have not had any issues but the service needs to be on top form before we get an overload of members. Still, I love ma Giffgaff Smiley Tongue