As some of you may have seen, Kim recently posted a blogtalking about our decision to sponsor two of C4/E4's biggest shows, the Big Bang Theory and Rude Tube. The reason that we have chosen TV Sponsorship is to drive awareness of giffgaff, aiming to continue to spread the word about us to people who are likely to join.
What I wanted to share with you today is the videos we have made for the TV show sponsorship before they go live on TV this week.
Our last video was K-Orville and The CONtract, which now has nearly 2 million views - which is amazing. The difference with these videos is that we have TV guidelines we need to abide by, like the length of the videos. Most importantly, these videos must fit with the TV show. Viewers are tuning in for that show, so if you intend to appeal to them, then aligning with the show is a great idea.
The first video will go live tonight on E4, at 8pm, sponsoring The Big Bang Theory. This video starts by showing a massive cake and then suddenly the cake goes...yep you've guessed it...bang. What's great about this is that it clearly shows giffgaff and our sponsorship of the show but is also dramatic enough to make an impact on those watching it.
Starting today we want you to pick and suggest what you think should go bang next, by visiting whatgoesbangnext.com (we are just working on the final parts of this site, so bear with us) Our intention is to pick the most popular choices, film them and put it on TV in the next few months. So, you never know, your suggestion might just go bang on TV.
The next show we are sponsoring is Rude Tube and our videos will be on air on the 6th April at 10.30pm (22.27 hrs, to be exact) on C4. The creative idea behind these videos is to mimic popular YouTube videos. Rude Tube is about taking popular and funny clips from YouTube and that is what their audience likes watching, so these should do the trick.
This may put you off your lunch...
I have seen a few questions regaridng our approach to Makreting. Next week I'm going to start a discussion in the Community however in the mean time remember to let us know what you think should go bang next in our sponsorship videos for the Big Bang Theory...and have a great Easter.