I am very pleased to announce that giffgaff has won the award for Most Innovative Community at the Social CRM Customer Excellence Awards!
This is an amazing achievement for us all as Lithium, who organise the awards, have over 200 global clients competing for these awards - and the winners in other categories include Paypal, HP, and betfair. Multi-billion dollar companies with massive resources and innovative business models that have been genuinely game-changing in their industries.
And here we are, little 'ol giffgaff scooping up the award for Most Innovative Community!
During the LiNC conference the big issues in Social CRM, best practices in community management are addressed, as well as stories that businesses tell around how their community and social activities are changing the way they do business and making an impact on their bottom lines.
giffgaff together with our community have shown that we can deliver support without a call center. And we demonstrated the power of community and the depth of knowledge that can be crowd sourced from our members, advocates and superusers.
So hooray to us all for making giffgaff such a great success!
We truly can't do this without you and I think this shows all the hard work we (and I mean us here at giffgaff and you here in the community) have put in and how we are part of something that is truly changing the way not only this industry works but online communities as a whole. Together we've been able to not only make giffgaff a success but have also changed the way we work as a business with ideas being implemented and considered on a day by day basis.
I really feel we are working on creating something great and sustainable, something which has not been done before with an openness bordering on innocence. Okay, okay, maybe I'm getting carried away ;)
Winning the Most Innovative Community is certainly something I intend to build on in the coming year, with openness being the key word for the projects that I hope to implement. We're heading towards some exciting times in the mobile industry and I hope giffgaff can lead the way for free thinkers and those who like to help run our network.
I hope you will all want to be a part of it and for those who already are, all I can do is thank you once again, for all the effort you've put in and the fantastic feedback and input you've given us. It is truly greatly appreciated!