Just making a suggestion-just seen the ad with the Consumer kissing the ring(on hand) of Godfather-type-with-Dodgy-Accent.
It was really rather DULL. Not Colourful & Bright.
I suggest a giffgaff fairground type-Ad with illuminations & a type of Dodgems/twirly ride with vibrant colors showing the different goodybag packages available. I feel it would be more inviting, more fresh, & generally a better advert...
And what's your catchy line.......'Join giffgaff to be taken for a ride'?