Ever since i have started using giffgaff, and visiting the site regulaly, every webstite that uses AdChoice always displays a giffgaff advertisement (Amazon.co.uk, Ebay.co.uk and youtube.co.uk as some examples) but that is a waste of advertising seeing as i have already joined giffgaff.
The problem i have is how this type of advertising through "AdChoice" works, it works by showing adverts to what websites the reader uses and displays relevant advertising.So if someone visits giffgaff, they get giffgaff advertising????
SO whats the point of showing the advert to people that have already been on the giffgaff website?? isn't that just a waste of money???
I assume it is cost per click rather than impression, If you are already a customer you are unlikely to click it but if you had visited the site as a potential customer it does reinforce the message. That being said, this method seems to work better for e-commerce sites where it reminds you of the products you were looking at earlier. It would be interesting to see the ROI GG get using this method, it is unlikely that they would persist with the as if they were not seeing returns
The reason for this is that the giffgaff website has implemented a cookie into ure web browser, so whichever site u visit u will 80% of the time see a giffgaff advert. Just run a PC cleaner to get rid of cookies and adverts will dissappear.
I found giffgaff through such an ad on ebay, never heard of the network before then. Just goes to show that this advertising method does work. I've got both my phones on here now and without giffagff using this technique, I and probably many others wouldn't be giffgaff customers.